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ZiranCom makes the front cover on a compilation of the Best Spanish Communication Campaigns
On this occasion, the front page corresponded to the company's communication initiative for its client, Callaghan Shoes, which featured the participation of the Spanish Olympic swimmer, Mélani Costa.
The strategy of this campaign was to present the public with an unknown side of a popular sports celebrity, namely her interest in fashion and design. By means of different measures, such as the creation of a video, the staging of a photo session and different poses in various fashion productions, the company effectively publicised this hitherto unknown facet of the well-known sportswoman.
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