ZiranCom makes the front cover on a compilation of the Best Spanish Communication Campaigns

MADRID, Spain - Feb. 1, 2014 - PRLog -- For the second consecutive year, a campaign developed by Ziran Comunicación has made the front cover of the prestigious compilation of the best campaigns carried out in 2013 produced by the key website for the sector, TopComunicacion.com

On this occasion, the front page corresponded to the company's communication initiative for its client, Callaghan Shoes, which featured the participation of the Spanish Olympic swimmer, Mélani Costa.

The strategy of this campaign was to present the public with an unknown side of a popular sports celebrity, namely her interest in fashion and design. By means of different measures, such as the creation of a video, the staging of a photo session and different poses in various fashion productions, the company effectively publicised this hitherto unknown facet of the well-known sportswoman.

ToComunicación is one of the leading specialist communication website in Spain, and they have had developed compilations of the most relevant campaign since 2011.


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Tags:Communication, PR, Marketing, Campaign, Spain
Industry:Advertising, Marketing
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