JK Design Announces Milestone Reorganization in Response to Unprecedented Growth

Leading advertising agency restructures leadership, enhances client service, and expands capabilities
 
HILLSBOROUGH, N.J. - Jan. 2, 2014 - PRLog -- JK Design, a full-service advertising agency with locations in central New Jersey and New York City, announced a reorganization designed to support its continuing dramatic growth and enhance client service.

As part of the reorganization—a significant milestone in the agency's nearly 30-year history—several employees have been promoted or assigned new roles. The new structure will allow staff to better manage workflows and focus on strengthening and developing capabilities across all departments.

"This is the beginning of an exciting new chapter for us," said Jerry Kaulius, founder and chief creative officer of JK Design. "In just the past five years, we've nearly doubled our staff and built relationships with many important new clients. We knew there was a critical need to position ourselves to manage that growth and continue to provide the high level of quality and creativity our clients expect—and that we've always delivered.

“The changes have been embraced by our entire team, sparking a wave of energy and enthusiasm to take on the challenges that lie ahead.”

Joining Kaulius at the helm are newly appointed COO/CTO Brett Fielo, previously VP of technology/strategy, and COO/CSO Martha Marchesi, previously VP of creative/marketing services. Other staff were also promoted to key management positions.

“Overall, the goal is to become more proactive and less reactive,” said Marchesi. “With more efficient structures and processes in place, our new model should scale nicely for continued growth.”

Fielo added, “The new structure is designed to promote opportunity, giving people the ability to work on new projects and acquire new skills. It also allows Jerry to do more of what he does best: guiding our teams to produce the innovative, creative products we're known for.”

A talented artist with an entrepreneurial spirit, Kaulius started JK Design with two full-time employees in 1985, increasing the staff roster to 35 in 2008 and to 62 in 2013. The company evolved from a graphic design shop to a full-service advertising agency with a wide range of capabilities including design, marketing, advertising, branding, Web and app development, video, and more.

As a kickoff to the reorganization, JK Design recently launched a redesigned website (www.jkdesign.com) featuring new branding, features, and functionality.

JK Design is headquartered in the historic Staats House in Hillsborough, NJ. The agency's NYC office is located in the Chelsea neighborhood of midtown Manhattan.

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About JK Design

In business since 1985, JK Design is a full-service advertising agency specializing in strategy and branding, print, Web, mobile, interactive, and video projects. Over the past few years the company has been honored with several American Graphic Design Awards, Telly Awards, MarCom awards, Gold Hermes Creative Awards, and a Communicator Award. JK Design provides a wide range of innovative design, advertising, and marketing services, including: Web design and development, iPad and mobile app development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies,  corporate collateral design and production, exhibit graphics, packaging, and Internet-based virtual tradeshows. The agency has locations in Hillsborough, NJ and New York City. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

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Tags:NYC advertising, NJ video, Nj Print, Nj Web Design, Nj Ad Agency
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