JK Design Expands Capabilities With New Director of Digital Marketing

HILLSBOROUGH, N.J. - May 15, 2019 - PRLog -- JK Design has announced that Theresa Dunn has been hired to lead the agency's digital marketing department.

The Lawrenceville, N.J., native is a marketing and communications expert with more than a decade of B2B and B2C experience, including digital innovation roles with Covance, Bristol-Myers Squibb, and 1Worldsync. She holds a BSBA in marketing and advertising from Rider University.

"Theresa's marketing expertise and successful track record will enable us to expand our capabilities to fit our clients' needs and customer demand," said Jerry Kaulius, founder and CEO of JK Design.

"We're now better positioned to offer enhanced digital capabilities—and creative thinking—in critical areas such as digital marketing and media strategies, scorecards and benchmarking, demand generation, and account-based marketing."

Dunn oversees a team developing innovative digital marketing and media strategies, implementing digital campaigns to drive demand generation, and providing key performance metrics to measure success.

She also focuses on gaining an in-depth understanding of each client's business—including conducting competitive research and analysis, identifying lead nurture gaps, and social listening—and bringing them the latest digital tools, technologies, and best practices to help them connect with the right audiences.

"Customers want to feel connected to brands more than ever," said Dunn. "By helping to shape our clients' stories through digital platforms and campaigns, I'm excited to help them find new opportunities to build those connections."

http://www.jkdesign.com