Idea Rebel develops first-of-its-kind 360º interactive app for BMW

VANCOUVER, British Columbia - Nov. 26, 2013 - PRLog -- Idea Rebel and Tool of North America have collaborated to develop a one-of-a-kind app called Become Electric that puts the user in the drivers seat of BMW’s new i3 electric car. Together they have created the first 360º interactive film for iOS and Android.

Utilizing technologies available on a mobile device and the creative vision of an Emmy-winning director, the app was developed using a video filmed with a 360º camera, creating an immersive 3D world in which the device is a user’s window into a panoramic movie. It is a truly unique use of mobile device capabilities, putting the user inside of a spherical theatre where users can choose to view the movie from any perspective while hearing voices and the sounds of cars pan around their headphones as they look around. The user drives the action, while interacting with the car’s features, and discovering more about the innovative new BMW i3 Range.

To download the app, click here:

·      iOS

·      Android (https://play.google.com/store/apps/details?id=com.bmw.bmwi3)

About Idea Rebel:

Idea Rebel is an award-winning digital agency that develops innovative web, mobile and social experiences. Idea Rebel develops solutions online for clients such as Yokohama, Quicksilver, Bell Media and BMW. Founder and President, Jamie Garratt, was named Entrepreneur of the Year finalist for 2013 by Ernst & Young, and winner of Business in Vancouver’s Top 40 under 40.