Crank Up the Content in 2014, Says PR Expert

Nov. 25, 2013 - PRLog -- MIAMI (Nov. 25, 2013) – The holiday shopping season is nearly a week shorter this year than last, with just 26 shopping days between Thanksgiving and Christmas. As a result, retailers are pushing holiday shopping earlier than ever, hoping to make up for lost time.

South Florida public relations expert John P. David believes that if retailers “can start advertising the holiday season before Thanksgiving…then we can begin discussing marketing for 2014 now.” His blog post (http://miamiprblog.com) on the topic details the top three trends in marketing for 2014:

• Do not rely on the media to secure a hit. Develop your own content and distribute it yourself.

• Recognize the importance of mobile technology. Make sure that your website is able to optimally perform on mobile technology.

• The days of creating keyword intensive pages are over. Add pages to your website that answer questions that your target audience is looking to have answered.

“We are entering a new era of marketing as companies must become content publishers as well as media sources,” said David. “Meaningful content must be made easily available across platforms as a critical part of the public relations mix.”

For more information about David PR Group, call 305-255-0035 or visit www.davidpr.com.

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