Super Bowl Advertisers Leave Nothing to Chance, says PR Expert

 
Jan. 23, 2014 - PRLog -- MIAMI (Jan. 23, 2014) – While its unknown who will win next week’s Super Bowl game between the Seattle Seahawks and the Denver Broncos, it is almost certain that, for many, the best part of the game will be the commercials.

This year’s game will likely be one of the most watched television broadcasts of all time with more than 109 million viewers. The Super Bowl generates more ad revenue than all seven games of the World Series or all three games during NCAA Final Four weekend.

Advertisers have a lot at stake, paying nearly $4 million for the average 30-second spot, and they are leaving little to chance. To get the most of the big investment, some advertisers are turning their 30-second spots into large scale multimedia events claims public relations consultant John P. David.

His blog post on the topic (miamiprblog.com), explains the new trend of businesses promoting the commercials that will air during the Super Bowl through contests, teasers and more.

“The large audience draws top-tier advertisers that use the game as an influential branding platform, and the commercials themselves are now an integral part of the Super Bowl watching experience. People don’t change the channel during the Super Bowl, and they are less likely to go to the kitchen for extra dip during game breaks,” said David in his blog. David, president of David PR Group, has counseled executives on public relations and crisis communications for more than 20 years.

“When you combine it all together, you get a massive, committed audience watching DVR-proof live sports. It makes for valuable air time,” said David.

For more information about David PR Group, call 305-255-0035 or visit www.davidpr.com.

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