Apple CEO Takes Page From LeBron’s Playbook

Oct. 30, 2014 - PRLog -- Public relations executive John P. David read this morning’s news about Apple CEO Tim Cook being gay with more interest in the “how” rather than the “what” or even the “why” of the announcement.  David regularly writes about media and communications.

“Cook took a page directly from the playbook popularized this summer by LeBron James,” said David.  “Author an authentic, genuine message and deliver it as directly and cleanly as possible to your audience.”

He also notes that a bylined piece in BusinessWeek also fits the demands of a Type-A CEO.  With it, you have complete control of the message with plenty of time to adjust your text for nuance or possible misinterpretation.

David, who wrote a blog post (www.davidprblog.com) on this topic, is available for interviews to discuss Cooks’ tactics and why he chose a written medium vs. a face-to-face interview on the couch at GMA or Today.

For more information about David PR Group, call 305-255-0035 or visit www.davidpr.com.