Small Business Marketing Ideas – Social Media Marketing

Sept. 2, 2013 - PRLog -- Today everyone wants to be a part of the social media phenomena. It takes dedication, perseverance, and time to master the skills of social media marketing.  Below I will discuss eight (8) strategies for marketing your business more effectively with social media.

8 Strategies for using social media to market your business

Write interesting tweets
Write a blog
Have a re-tweet button
Write short post
Allow blogger backlinks
Add website links on videos
Update your pages
Interact with customers

If you are using Twitter in your social media toolkit, write interesting tweets that are relevant and vary in content.  Don’t just tweet about your business but also give insights that are relevant to your business. Mix these tweets with other tweets that have similar business philosophies to offer your customers more value.

If your company does not have a blog you need to develop one.  Writing a blog gives you the opportunity to provide fresh new content that your customers are probably looking for.  Blogs can be published to most social media sites where people can better understand your company culture and learn what your business it like.  If you want to start a blog but don’t know how, click here for more information (http://www.empowernetwork.com/almostasecret.php?id=emanil...).

If you do have a blog post or plan to start one, make sure to include a “re-tweet button” on all blog content.  This button should be located at the top of each blog post so it is easy to find and share with others in your customers circle.  This method can increase the number of potential people you can connect with and the number of visitors to your blog.

When you are marketing to social media sites make sure to write short post that are to-the-point. You will have a better chance with readers remembering and sharing short pieces of information than long pieces of information.  This will allow people to spread the word to other users more effectively without having to paraphrase a post or reducing the text in a way that loses the intent of the information.

Allow bloggers to contribute information to your site in exchange for backlinks from their site to yours.  If you work with bloggers that write about your area then you can increase traffic to your site, when their followers click on the link to take them to your site.   Viewers of these bloggers will most likely want to see your website if the content relates to what the blogger is writing about.

When you develop videos make sure to always add links to your website, and other social media sites you may be a part of like; Facebook, Twitter, LinkedIn, etc.  When customers add you to their social media accounts they will most likely share your videos with all their friends and colleagues.  For more information on video marketing see Small Business Marketing Ideas – Video Marketing or Small Business Video Marketing.

You should always update your pages where appropriate.  People that visit you will soon become bored and click away if you are not updating your site.  Be flexible about how often this is but poll your customers and check competitor’s websites to get an idea of how often you should be updating your content.

Most importantly, try to interact with your customers as much as possible.  Encourage comments and suggestions so you can gauge on how well your site is doing.  Using social media helps make this easier and can give you great feedback for developing future sites and blog post.  As you get to know your customers better comment on their Facebook page and ask them to visit your site to give comments and suggestions for improvement.

Mistakes will be made with your social media marketing campaign but make sure to learn from these errors and enhance your site for the better.  The strategies above have helped lay the ground work for your social media campaign, but as stated above it will take dedication, perseverance, and time master these skills.  If done correctly your social media marketing will increase your businesses (http://www.themogulmindset.com/great_opportunity/) bottom line.  For additional marketing ideas see Build Your Business (http://www.themogulmindset.com/how-to-build-your-business/).

For questions or comments, contact me or connect with me on my Facebook Profile.

Here’s to thinking link an entrepreneur and achieving your dreams.
Jason Lockhart
http://youtu.be/guHK0oQ0TXQ