CAP-Do: Connecting Demand to the Lean Supply Chain

FORT WAYNE, Ind. - Aug. 28, 2013 - PRLog -- Released as an eBook, CAP-Do: Connecting Demand to the Lean Supply Chain is a new book release authored by Joseph Dager and is now available on the Business901 website. (http://business901.com/blog1/cap-do-connecting-demand-to-the-lean-supply-chain/)

What makes CAP-Do so attractive is that it assumes we do not have the answers.  It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. CAP-Do is an emergent process. You may know the outcomes that you desire but that is relatively unimportant in today’s world or The Challenger Model. It is the outcomes that your customer requires and how you adapt to his/her processes to produce their needed results. This takes a willingness to discover as you go versus leading the way.

The essence of Pausing or as Peter Senge calls it “Presencing” is the act of acknowledging that there is more than right a answer. We refrained from trying to find answers or problem-solve in the Check and Adjust stage. We can now gather and understand the actions, roles and uses of our product/services. This is the stage where the connection between supply and demand occurs. Most organizations try to choose between what we know (Check) and what we learned (Adjust). The key though is acceptance and understanding or as I have explained earlier; empathy. This empathetic connection is important; not only to our customer, but as an external team we must also empathize with our internal organization. It is this preparation, done with a pause, before we move into the planning stage that is imperative. As we cycle or iterate between the supply and the demand world we will discover complementary answers. The obstacles will get smaller and smaller.

The organization that instills the CAP-Do process will put a tremendous amount of faith in the Sales and Marketing teams. These teams must work and overcome the tension between supply and demand. CAP-Do is a Lean process that supports the tenants of Service Dominant Logic and Jobs to be Done. It requires a fundamental understanding of the idea that there is not one single answer in this world for any problem. The answers lie with the people that are addressing the problem at the moment and have a particular job-to-get-done. It is in understanding their needs and their outcomes with greater wisdom. More fundamentally, you create a way to get your own job done in any situation.

About Business901 (http://business901.com) provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts.

The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored five books with the most recent published this year, CAP-Do.