Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product

ALBANY, Calif. - April 14, 2013 - PRLog -- "Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They ignore your marketing. They’re in complete control and they’ll only engage with you when they’re ready,"  says Dennis Shiao, Director of Product Marketing at INXPO and author of the book “Generate Sales Leads With Virtual Events”.

Dennis Shiao, Director, Product Marketing, INXPO, will chat with host, Cindy F. Solomon, on Monday, April 15, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk

"I'm looking forward to sharing thoughts and ideas with the Global Product Management community. I hope to provide information that product managers and product marketers can apply to their jobs - and more importantly, learn new things that I can apply to mine," shares Dennis.

The Global Product Management Talk features an expert guest talking with Cindy F. Solomon and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. More information available at http://www.prodmgmttalk.com Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk

http://youtu.be/TqdjN8Tff9Y



About Dennis Shiao

Dennis is Director of Product Marketing at INXPO and author of the book “Generate Sales Leads With Virtual Events.”  At INXPO, Dennis is responsible for go-to-market strategy and execution, and for shaping product and platform evolution via the “voice of the customer.” Dennis has managed virtual event campaigns for Cisco, HP, Oracle and Microsoft, among others. Dennis blogs about virtual events at INXPO, and on his personal blog, “It’s All Virtual” (http://allvirtual.me). Dennis can be found on Twitter at @dshiao.
http://www.linkedin.com/in/dennisshiao/

About The Global Product Management Talk
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.
Global Product Management Talk: http://www.prodmgmttalk.com
Listen on iTunes http://bit.ly/silH98
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Brought to you this week by:

The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.aipmm.com
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Sprint.ly is project management software that brings in the entire corporation to the software development process by showing managers and non-engineers a top-level view of what the programmers are doing.
Site: https://sprint.ly
Blog: http://blog.sprint.ly/
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Startup Product
Startup Product is a movement for product excellence through cross-discipline collaboration and holistic product perspective. There is a lifecycle that every product, startup, idea and project passes through to be realized.  Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.
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Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com
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Music courtesy of Blame Sally. Performing at the Great American Music Hall in San Francisco on May 11th, 2013
http://www.BlameSally.com
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Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.