Honeywick Brings Content Marketing to Louisville Kentucky Area

LOUISVILLE, Ky. - March 27, 2013 - PRLog -- Louisville, KY-based software development and internet marketing company Honeywick at www.honeywick.com recently introduced a new service to generate leads and increase sales for area businesses.  

Content marketing is an important part of a company's overall internet marketing strategy by providing existing and future customers engaging and insightful information about a particular industry, product, business or service.  

Through content marketing, companies are able to position themselves as key sources of information in their business area, offering customers valuable guidance while developing trust and long term relationships.  The old style of marketing where customers were hit with aggressive sales pitches is no longer as effective in a marketplace flooded with competition and choices.

Today's savvy customers are more attuned than ever to feeling "sold to" or manipulated by advertising - wanting instead to do their own research and make thoughtful buying decisions about products and services that they feel good about. This type of intentional consumption is favorable for content marketing, which is grounded in factual and informative writing meant to educate perhaps more than persuade.

Content marketing is a vehicle through which companies can share important and often personal insights about their business approach, services, products, and/or industry in a more educational and less commercial venue.

Honeywick at www.honeywick.com creates a wide range of web content for companies including white papers, articles, e-newsletters, social media posts, blog commentary and press releases. The company also offers comprehensive website content writing services that are grounded in popular search engine optimization (SEO) practices.

In order to create high quality content, Honeywick closely partners with clients to thoroughly understand their particular industry, target audience, business needs and goals. Using finely tuned research and writing skills, along with keywords identified through SEO strategy, Honeywick creates and publishes a wide range of content marketing pieces for customers in the Louisville, KY-area, the Midwest and across the United States.

With a Ph.D. and more than 20 years of research experience including a decade of internet marketing and writing, company leader Diane Watts-Roy is passionate about creating great content for her clients. "When we do content marketing for a company, we serve as an extension of their team. Our primary goal is to help our client’s succeed. Our content marketing approach is grounded in search engine optimization (SEO), thorough research, and writing that is clear, accurate and creative."

Honeywick anticipates an increase in content marketing business in 2013 as the regional, national and international interest in this service continues to expand with eMarketing estimating more than a 10% increase in U.S. spending on social media and content marketing this year.

Find out more information about Honeywick and their internet marketing services including content marketing, search engine optimization (SEO), social media, PPC ad campaigns and more at www.honeywick.com.