Backstories Studios Delivers Consumer Insights Via Storytelling Methods

March 4, 2013 - PRLog -- Backstories Studios is able to convert even the most complicated b usiness initiatives into stories that are simple, inspiring and move people into action.  Clients often have a hard time getting a colleague, stakeholder, or investor to sit through a presentation deck.  Backstories Studios starts by asking more about the audience and what they want to happen.  Sometimes thes are delivered in the form of smart phone apps, video, or presentation.  Deliverables are created in the way that the audience thinks, remembers and uses the information.

Backstories can:
-Simplify the mess
-Accentuating nuances (such as segmentation strategy)
-Demonstrating experiences
-Bringing forth emotionality

Having a great story with a deliverable behind it helps to reach people in a new manner.

To view our video on capabilities visit http://youtu.be/PIRzmk9akq4.



We're committed to helping consumer insights and strategy firms
make an even bigger difference. After watching so much great work lose traction once the presentation ends, we decided to do something about it. We went back to the clients and asked more about their internal clients: the people who can really put insights into action. Both felt deliverables weren't always tailored enough for internal clients and sometimes they repackaged the deliverables themselves. That's where we can help. We can help you craft your insights into powerful, tailored, storytelling deliverables right off the bat. So, your clients look like champions, their internal clients can take action, and when the next big, strategic project comes around, everyone knows exactly who to hire.