Laser Options Launches Innovative Business Processes to Save Clients Up to 40%

Phoenix-based Laser Options, Inc., has introduced INFOtrack, a full service office automation technology that helps clients optimize and manager their document output devices and lower office operating costs by as much as 40%.
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Office Automation


Phoenix - Arizona - US


Feb. 20, 2013 - PRLog -- Phoenix-headquartered Laser Options has introduced INFOtrack™, a full service office automation technology, which helps clients optimize and manage their document output devices and lower office operating costs by as much as 40%.  

The innovative INFOtrack™ process utilizes a three-prong process that offers their customers visibility to this typically unaudited area of expense in the company.  First is the gathering of data; then the processing and analysis of that data; and finally developing solutions that will streamline office workflows, increase productivity and reduce printing and IT costs.  All these procedures are geared towards keeping office environments sustainable and reducing their carbon footprint.

Although Laser Options was founded in 1993, they recently developed the INFOtrack™ process in June of 2010.   One of the companies’ strategic market advantages has been that they have been a remanufacturer of printer supplies since the companies’ inception and unlike their competition they have chosen to sell directly to end user customers.   Today they have evolved into a complete, full-service business technology organization.

The company began offering new office automation services after it was acquired by CEO and President, Jeff Master in 2010.  Jeff quickly brought in industry experts to help complement the companies’ existing supply manufacturing and printer service expertise.

“When I first took over the company, we offered remanufactured printer supplies and printer repair services which provided a great value to our customers.  By bringing in world renown partners such as HP, Toshiba, Xerox and many others we have been able to provide our customers with end to end hardware, software and business process expertise. This combined with our innovative INFOtrack™ process, we can provide never before seen visibility to top level executives. We then provide them a roadmap that will reduce costs, while elevating staff productivity—we’ve often seen companies save as much as 40% on their IT and document output costs after utilizing the INFOtrack process,” said Jeff Masters.

Laser Options’ full service office automation services include Managed Print Services, Business Process Automation solutions, fully integrated Document Management, email archive solutions as well as servicing the servicing any brand of copier and printers available.

“We continually look for the most innovative business technologies available while providing solutions that protect our environment,” said Masters.

Today Laser Options serves clients across the United States.  They are also considerate corporate citizens and support a number of local non-profit organizations including:  Nobody’s Perfect, Saint Mary’s Food Bank and the YMCA among others.  

If you would like more information about Laser Options or to coordinate an interview with Jeff Masters, please contact Mary Garrett at 602-432-2010 or


Phoenix-headquartered Laser Options celebrates their 20th year in business in 2013.  The company started out as a remanufacturer of laser printer cartridges and local printer service provider and has grown into an award winning provider of complete business technology solutions designed to reduce costs and waste while controlling security and enhancing staff productivity.  The company has been honored with numerous local and national awards including being named one of Inc. Magazines Top 5000 Companies, they were voted Top 10 in Ranking Arizona in 2012, and the Phoenix Business Journal ranked them #11 for Office Machine Dealers and #25  for Top 25 Manufacturers.

More information on Laser Options is available on their Web site at
Source:MG Public Relations
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Phone:(480) 968-8440
Tags:Office Automation, Printing, Printers
Industry:Business, Technology
Location:Phoenix - Arizona - United States
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