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microsoft store promo code :-Microsoft’s Anti-Google Campaign Continues with updates to Bing it On
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New “Bing it On” Challenge Indicates 52% Prefer Bing
Starting first with the Bing it On news, Microsoft has now conducted a new study that differs a bit from the original format used. During the original “Bing it On” campaign, it was determined that in blind comparison tests consumers preferred Bing 2-to-1.
Last time, Bing allowed its testers to type out any search string they wanted. This got Microsoft thinking, apparently. The were afraid that this might cause folks to search for really weird things, instead of doing their normal search patterns.
With that in mind, the Bing team now has a list of five search queries to type in and if the tester didn’t like any of the search queries, they could refresh and choose new ones. Additionally, Bing choose terms that were from Google’s own top search queries for 2012.
The study took 1000 people picked by an independent company and was based on pure web results, so no Facebook support or Google’s knowledge graph added in. The result? As the blog Bing states:
Even taking away some of our most innovative features and with the handicap of using Google’s top search queries, Bing still comes out on top, with 52 (percent) of people preferring Bing’s results over Google’s, 36 (percent) preferring Google’s, and 12 (percent) choosing Bing and Google equally (for those that favor discarding ties, that’s 60 (percent) Bing, 40 (percent) Google when people had a clear preference). For the especially geeky, all those numbers are +/- 3 (percent) at a 95 (percent) confidence level.
In other words Bing is actually a true competitor for Google, even if you don’t personally use them. I’ve been using Bing more and more recently, and I’m liking what I see, though in some ways I’ll admit I still prefer Google’s results overall.
Alright moving on to their more aggressive anti-Google campaign, let’s take a look at their new updates to Scroogle.
Scroogle Campaign Updated
Apparently the Scroogle campaign is now focusing on how a study commissioned by Microsoft reveals that 70% of consumers “don’t know that major email providers routinely engage in the practice of reading through personal email to sell ads”. Microsoft also indicates that 88% disapprove of such a practice.
To accompany their press release, Microsoft has now put up a new website, scroogled.com, where they are encouraging people to sign a petition to ask Google to stop violating policy by reading emails to generate ads. The campaign is looking for around 25,000 signatures, and is obviously hoping these folks will consider switching to Outlook.com.
Interestingly enough, Outlook.com does scan subject lines and monitor web searches to tailor advertisements–
Well I’m perfectly find and understanding of the “Bing in On” campaign, I’m sort of getting sick of the Scroogled campaign. These kinds of strong-armed anti-Google tactics really haven’t helped Microsoft all that much so far, and have even somewhat backfired in the past.
What do you think of either of these two campaigns, effective ways to go after Google or not? Share your thoughts below.
Microsoft is once again coming out on the offensive against Google, warning users not to get "Scroogled" by Gmail and its practices of scanning through potentially private emails for keywords it can use to sell ads. The campaign is an attempt to get users to switch to Outlook.com, which "prioritizes your privacy" and will not sell you ads based on the contents of your personal emails.
In a press release pushed out today, the Scroogled campaign is also an attempt to educate Americans on some of the bad practices used by email providers. A study commissioned by Microsoft reveals that 70% of consumers "don't know that major email providers routinely engage in the practice of reading through their personal email to sell ads", while a larger 88% disapprove of the practice.
As well as releasing a website to accompany the campaign - which you can visit at scroogled.com - Microsoft is encouraging people to sign a petition to get Google to stop violating privacy by reading emails to generate ads. The petition aims for 25,000 signatures, and naturally Microsoft are hoping that a number of signatories will switch to Outlook.com for their email.
Now Microsoft isn't exactly completely in the clear when it comes to email privacy, as the company does monitor web searches performed to tailor advertisements in Outlook.com. On the Scroogled website, Microsoft are conveniently not advertising this fact, instead focusing on how Google scans the entire contents of your inbox, including the entirety of send and received messages, to sell ads.
Previously Microsoft has used the "Scroogled" catch-phrase to warn users against Google Shopping's practices, but today sees the campaign expanded into a much wider attack on Google and their advertising methods. Gmail has been targeted this time around, but it's likely more services will be highlighted in future campaigns.
Microsoft is ratcheting up its attacks on Google with a campaign urging users of the Web giant's e-mail service to dump Gmail for its own Outlook.com over privacy concerns.
In its national campaign titled "Don't get scroogled by Gmail," Microsoft dredges up an old issue with Google's free e-mail service: Google scans users' e-mails to determine relevant advertisements to place alongside the messages.
Microsoft says a study it commissioned found that 70 percent of consumers polled were unaware that major e-mail providers "routinely" scan e-mail to sell ads and that nearly 90 percent disapproved of the practice, which has been criticized in the past.
"Outlook.com believes your privacy is not for sale," Stefan Weitz, senior director of Online Services at Microsoft said in a statement. "We believe people should have choice and control over their private email messages, whether they are sharing banking information or pictures of their family or discussing their medical history."
The anti-Gmail effort is the latest salvo at Google. The European Commission has spent the past two years investigating Google after competitors such as Microsoft complained that Google adjusted search results to bring up its products and Web sites first. The U.S. Federal Trade Commission recently found that Google's search results were not biased in favor of its own results in a way that was anticompetitive -- a decision that was largely seen as a victory for the Web giant.
The Scroogle campaign is apparently ongoing. In late November, Microsoft launched Scroogled.com and took aim at Google Shopping search results, which are paid for by companies.
Gmail, introduced in 2004, was immediately slammed as a horrific invasion into Internet users' privacy by lawmakers and privacy advocates alike. The critics contended that it should be illegal for a company to scan the text of its customers' e-mail correspondence and display relevant advertising. The practice has led to occasional lawsuits.
However, Google has long maintained that its automated scanning technology does not invade users' privacy.
"Advertising keeps Google and many of the websites and services Google offers free of charge," Google said in a statement. "We work hard to make sure that ads are safe, unobtrusive and relevant. No humans read your email or Google account information in order to show you advertisements or related information."
As of October, Gmail was a close-second to Yahoo as the No. 1 free e-mail provider in the U.S., claiming 69.1 million users to Yahoo's 76.7 million, according to ComScore. Microsoft's Hotmail was a distant third with 35.5 million, according to the market researcher.
Page Updated Last on: Feb 08, 2013