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Happily Unmarried expands its retail footprint with the launch of its franchise program
Happily Unmarried is all set to expand its presence across various Indian cities by way of adopting franchising as an expansion strategy.
By: Inventure Brand Management Pvt. Ltd.
Happily Unmarried will begin by launching franchises in major Indian metros like Bengaluru, Mumbai, Delhi NCR, Pune, Hyderabad and Chennai, and then expanding to other Indian cities. The proposed franchise format includes a full-fledged Happily Unmarried Store as well as a Size Zero Store- a format already implemented in Select City Walk, Saket and in DLF, Chandigarh.
Speaking of the decision to launch a franchise program, Rajat Tuli, one of the co-founders of Happily Unmarried says, “Our products are irreverent and original and we have been able to build our brand over the last ten years because of the ever-growing community of fun-loving people who appreciate humour, good design and humour-in-design. We have received several franchise queries in the past, and having run our own stores we are convinced about the idea. Our franchise program seeks more like-minded people who will spread the happiness and grow with the brand.”
About Happily Unmarried: Anti-established in 2003 by Rahul Anand and Rajat Tuli, Happily Unmarried is one of the coolest Indian companies, and in their own words, “very serious about the business of fun.” Happily Unmarried combines design and humour to add a unique twist to everyday products, and has grown to be one of the most popular lifestyle brands in India. Some of their most popular products include the Model P ashtray (the first Happily Unmarried design), the iconic Sandaas ashtray, and the Ek Cheeni Do Cheeni mugs. The product range includes over 300 items in Bar and Dining, Home and Kitchen, Apparel, Stationery, Cards and Posters and is scheduled to expand further over the next year.
Inventure is a management-consulting firm with over fifteen years of experience in business consulting and specializing in franchise consulting.
Successful businesses can only be made with well-defined strategies, and well-defined strategies can be crafted with decades of industry experience and functional expertise. Inventure, one of the India’s leading advisors on business strategy, partners with clients in all sectors and regions to identify opportunities that create value and help transform business.