CKR Interactive Aids Ameritas in Exceeding Recruitment Goal

Feb. 4, 2013 - PRLog -- Campbell, CA – Ameritas, a world-class insurance, retirement and investment company, was looking to increase their number of independent business owners and managers, known as General Agents. Their need to reach an older audience with experience in financial planning was not an easy feat, but with the help of CKR Interactive’s award-winning team, Ameritas exceeded their 2012 goal with over 1,600 unique visitors to a dedicated General Agent microsite and 23 new, qualified General Agents.

Ameritas’ biggest obstacle was gaining the attention of prospective candidates. With this in mind, CKR proposed an integrated marketing strategy including a creative campaign using banner ads and emails, a General Agent microsite and the launch of a General Agent referral program. The focus of the campaign was put on Ameritas’ expert ability to help their employees reach new heights in their careers.

“Our main goal was to bring awareness and increase their pipeline of qualified candidates,” said Amiksha Patel, CKR Interactive’s director of account services. “The media and site performed well beyond our expectations and we’re proud of the results.”

View the case study at: www.ckrinteractive.com/case_studies.

To learn more about Ameritas, visit: www.ameritas.com. To learn more about CKR Interactive’s recruitment marketing services and solutions, visit: www.ckrinteractive.com. Questions regarding the contents of this release should be directed to:

Brittany Jackson
Marketing Coordinator, CKR Interactive
(408) 517-1400

About Ameritas

Ameritas is in the business of fulfilling life. With financial strength, the firm offers best-in-class insurance, retirement, and investment products that help maximize life. The Ameritas portfolio is sold through a network of highly credentialed independent financial practices and financial professionals, with whom they build relationships lasting decades. The insurers of Ameritas have been serving customers since the late 1880s. Ameritas is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to, Ameritas Life Insurance Corp., Ameritas Life Insurance Corp. of New York and Ameritas Investment Corp.. member of FINRA/SIPC.

About CKR Interactive

Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Ohio and Illinois, and partner agencies in the United Kingdom, Australia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/food service.