Becherovka Lemond Art.Edice Realized by Cocoon Group

Dec. 18, 2012 - PRLog -- Earlier this year, Cocoon Group led the development of the new limited edition bottles Art.edice for Becherovka Lemond. This is the second such cooperation in which young local artists are recruited and their designs are featured on a pair of collectable Lemond bottles.

The young artists, Barbora Balgová and Eugen Finkei were selected from an open audition of students and artists which was held earlier this year. The artists then worked closely with Cocoon Group's design and technical teams to guide their creations into workable graphics for the bottles.

Once the designs were finalized, it was up to the Cocoon Group team to develop final artwork and realize the artist vision on the actual bottles. Further, Cocoon Group worked to develop 3D visualizations, key visuals, secondary packaging, and point of sale materials for the launch.

According to Evgeny Razzhivin, lead CG designer on the project, "It's not always such a straight path going from a design on a piece of paper to something that will work in the 3D space of a bottle. It's exciting to share that kind of knowledge with students and young people - giving them a sense of what it takes to bring their creations to life in the real world."

Douglas Kaufman, head of Communication for Cocoon Group, adds, "We really enjoy these projects. It's a real collaboration between ourselves, the client, and these talented young people."

"We have been working with young artists from different areas for some years already. They bring their unique and original ideas to the brand Lemond, while we give them an opportunity that will add to their future professional lives", says the brand manager of Becherovka Lemond Jozef Tomečko.

Supported with a launch party and online campaign, the bottles hit the shelves on November 15th and, like the young artist designs from 2011, are already getting a great deal of media attention across the web and in traditional press.

Cocoon Group's team members involved in this project included: Evgeny Razzhivin (Lead Designer), Hana Costelloe (Secondary packaging design), Petr Ludvík (3D visualization), Blažena Tošnerová (Project Manager) and Jana Melníková (Account manager, workshop facilitation). From Pernod Ricard side, the project was coordinated by the brand manager of Becherovka Lemond Jozef Tomečko.

Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding! For more information about CG, please visit their website at www.cg-eu.com.