Gerovital Pure Hand Foaming Soaps
Dec. 21, 2012
-- Cocoon Group, one of Europe's leading branding agencies, created the packaging design for Farmec's newly launched line of foam hand soaps, Gerovital Pure.
Gerovital Pure range has a paraben-free formula, based on ECO certified pomegranate extract and a complex of natural-active ingredients. It includes four different foam liquid soaps: Sensitive, Glycerin, Nature, Antibacterial.
Cocoon Group's task was to create a pack that would covey the benefits offered by the four members of the range, such as naturalness, easy cleanliness, anti-bacterial effect and the specific ingredients of each type, making sure the new line's personality would still be consistent with the mother brand, Gerovital.
"It is not the first time we supported Farmec with one of their cosmetic ranges, and the results have been very positive every time. After we successfully worked on Gerovital H3 evolution and Gerovital Plant ranges it was a natural step to present ideas for the new foam soaps range. In the case of Gerovital Pure we are glad to have had the opportunity to work on a totally new, innovative sub-brand. This is the first foaming soap brand, paraben-free in Romania and we can only believe the practicality of its usage and its formula based on natural ingredients will contribute for the brand's success - besides the outstanding look, of course", said Simona Straut, Managing Director of Cocoon Group in Bucharest.
Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding. For more information about CG, please visit their website at www.cg-eu.com.