Nov. 7, 2012
-- Following the successful redesign of Dobré Ráno yoghurt range, the international branding agency Cocoon Group created the packaging design of two products in Yoplaît's new liquid cream range: the Cooking Cream (Smetana Na Vaření) and the Whipping Cream (Smetana Ke Šlehání).
In particular, the tasks included creating a chic yet traditional-
looking packaging and emphasizing Yoplaît's unique presentation:
while the competition is mostly packaged in regular 375 ml plastic tubs, Yoplaît's liquid cream range is available in practical resealable 400 ml plastic bottles -- a first on the Czech market.
"At the client's suggestion, we combined a striped pattern, reminiscent of French food kiosks, with elements from the packaging of the established Zakysaná Smetana range, helping create a brand capable of conquering significant brand awareness", says Jíří Votruba, Client Service Director in Cocoon Group's headquarters in Prague.
Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding! For more information about CG, please visit their website at www.cg-eu.com.