Identity Journal – exploring who we are in the 21st century

A collaboration of articles and essays curated and created by TANK Branding
The Identity Journal Cover
The Identity Journal Cover
Dec. 11, 2012 - PRLog -- Melbourne based brand agency, TANK Branding, announced the launch of its annual publication The Identity Journal;a collaboration of articles and essays, exploring how identities are shaped and influenced.

Contributors for the first issue include: Claire Halliday, Lachlan Moore, Russell Kennedy, Neil Shewan and Richard Foster; covering a range of topics including Open Communications under Gov 2.0, Social Enterprise in Action, Branducation and Flagging Authenticity.

TANK Branding Executive Creative Director and Founding Editor of The Identity Journal, Jim Antonopoulos says “Working closely with brands and building meaningful identities for our clients, we are exposed to the issues and conversations that take place in The Identity Journal on a daily basis. Frustrated that there wasn’t anything like this in the marketplace, we decided to take the lead. We are thrilled with the results of our first issue; the content is rich and thought-provoking.”

RRP$20, available online at or through Readings Bookstore, Carlton and Embiggens Books, Melbourne.

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About TANK

TANK is an independent Australian brand agency, which specialises in the creation and management of some of Australia’s leading brands. TANK’s focus on creating meaning, and clarity for these organisations is at the core of driving sustained business growth.
We are passionate about working with clients who want to create meaningful identities and engage their staff and customers around simple, core ideas that are true and resonate at a very human level.

For more information or images
Phoebe Jamieson Communications Manager +61 3 96462909
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Phone:03 96462909
Tags:Branding Agency, TANK branding, Identity Journal, Marketing, Publication
Industry:Advertising, Media
Location:Port Melbourne - Victoria - Australia
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