Industry Briefing to Rebrand Education

PORT MELBOURNE, Australia - May 28, 2013 - PRLog -- Australia’s education sector is undergoing rapid transformation in response to changing patterns of demand, continuing globalisation and a program of significant national reform designed to meet the needs of an increasingly knowledge-based economy. The head spinning rate at which society is evolving, seems to have left educational institutions wondering how to adapt and stay relevant.

Before the internet, students had to go to the library to do research, teaching was done solely in a classroom environment - but these are no longer the norm.  Information is freely available online and ‘students’ are spending extended periods of time there. This constant state of connectedness means that traditional learning hours and environments are a thing of yesterday, as students are driven by ‘nowism’ and their insatiable appetite for information.

Neil Shewan, TANK Branding Managing Director said, “Education continues to be highly prized in Australia, the 1.118 million university students supports this, however we have to consider the global behaviours and trends effecting the sector.

Students aren’t necessarily being educated to acquire material wealth, often it is to acquire ‘Status Skills’; mastery that will enhance their personal brand. For instance, the online free-education platform Khan Academy claims to have 5.4million unique users per month, over 240 videos watched and over 2million exercised completed per day.”  

The challenge now facing educational institutions within Australia is how to keep their brand relevant and connected. In response to these challenges, TANK Branding announced their latest breakfast seminar Branducation.

Delegates will hear from three of Australia’s thought leaders in education branding and marketing: TANK Branding Managing Director Neil Shewan, TANK Branding Executive Creative Director Jim Antonopoulos, and Jacqui Martin, Director of Sodona Consulting.

Briefing Details:

What:   Branducation - Trends, insights and “must-dos” for education marketing and  branding professionals

Date:   Thursday, 6 June 2013,

Time:   7.45 for 8.15am to 9.30am, 6 June 2013

Venue:   The Lake Room at the Point, Albert Park, Melbourne

Cost:   Single tickets: $59,

 Group ticket (5+) $45 per person.

Bookings: www.branducation.eventbrite.com.au

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About TANK

TANK is a leading independent Australian brand agency, which specialises in developing brand strategy and brand identity for some of Australia’s leading organisations within the education sector, from early childhood learning through to postgraduate and industry learning.  Clients include: La Trobe University, TEQSA, Mater Christi Secondary College, Early Childhood Management Services, VECCI and Royal Australian College of General Practitioners.