New Trends in Online Recruiting Strategies

Nov. 19, 2012 - PRLog -- Campbell, CA – Global recruitment marketing agency CKR Interactive (http://www.ckrinteractive.com) was recently interviewed by premier global online employment solution provider Monster Worldwide regarding emerging trends in online recruitment strategies. The two covered topics such as career sites, how companies are using online media to build their brand, how small businesses can develop a successful online strategy that will attract both business and top candidates, and which social media activities will be most effective in recruiting top talent.

The key takeaways are that organizations should focus on utilizing a comprehensive approach to online recruitment marketing, with a mix of content sharing, video and social media. Additionally, employers should ensure that their career sites are easy-to-use and understand resources for job seekers, and not simply marketing platforms.

“Companies are now aiming to utilize online media in a comprehensive manner versus a piecemeal approach, taking into consideration placement, timing, frequency, messaging and creative used,” shared Marketing Director Skye Callan. “Every single detail has an effect on the employer’s brand and must be taken into thoughtful consideration. Furthermore, avenues such as social media are being used with a focus to strengthen the employer brand and communications with potential candidates, versus solely on recruitment.”

The interview can be referenced via the following two pages:

http://hiring.monster.com/hr/hr-best-practices/small-business/social-media-trends/online-marketing-strategy.aspx

http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/attracting-job-candidates/online-recruiting-strategies.aspx

To learn more about CKR Interactive’s recruitment marketing services and solutions, please visit: http://www.ckrinteractive.com. Questions regarding the contents of this release should be directed to:

Skye Callan
Marketing Director, CKR Interactive
(408) 517-1400

About CKR Interactive

Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Illinois and Ohio, and partner agencies in the United Kingdom, Australia, Germany, Denmark, Sweden, Russia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/food service.