Global Product Management Talk On Writing Compelling User Stories

Teresa Torres, Vice President of Products at AfterCollege, Identifies Best Practices To Ensure That User Stories Communicate The "Why" Behind The Requirement
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* Product Management
* Development
* Software
* Agile

* Software
* Technology

* Albany - California - US

Oct. 4, 2012 - PRLog -- San Francisco, CA - Product managers share customer knowledge with engineers via the user story. The goal is to write stories that facilitate a conversation between the business and engineering, that allow the team to estimate the work so that they can be prioritized, and such that the right product gets built. Historically (let’s say before the internet), product teams wrote Product Requirement Documents (PRDs) - long documents that outlined every nook and cranny of a product. Some teams still work this way. But many have moved to writing product requirements in the form of user stories.

The unique advantage of user stories over PRDs is that they don’t just communicate to engineers what they should build, they communicate why. This discussion will focus on the necessity of writing user stories that communicate information about the actor, explain the desired action, and the benefit to the user so engineers can implement each story without losing sight of the content of why they are building what they are building.

Teresa Torres, Vice President of Products, will speak at the weekly Global Product Management Talk on Monday, October 15, 2012 at the simultaneous times of 11:00 AM Pacific Time, 1:00 PM CST Chicago, and 2:00 PM EST New York. Participants are welcome to listen live at, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.

Teresa says, "I'm looking forward to discussing the impact of user stories with the Global Product Management Talk community. The broadcast is a great opportunity to raise visibility of product managers and the function of product management to guarantee that more big ideas turn into great products."

Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following More information available at

About Teresa Torres

Teresa Torres is the Vice President of Products at AfterCollege, a service that helps colleges students find their first job or internship. She also writes Product Talk, a blog that focuses on helping product managers be better at what they do by sharing knowledge, building know-how, and refining practice. Teresa has worked as an interaction designer, a user researcher, and in a variety of product management roles from an individual contributor to a vice president.

Twitter: @ttorres

About Global Product Management Talk

For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we bring Product Talks to you!

The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.

Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are. As a top 10 business podcast on the BlogTalkRadio network, we receive 10,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us:

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Brought to you this week by the AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Intro theme music is provided by and the great Mark Blasco! Broadcast recorded live at Studio132 by BZLewis

Thanks to our broadcast sponsor: Atlassian
Software is transforming the world – Atlassian is helping transform the teams building it. Atlassian helps innovators everywhere plan, build, and launch great software. Find out why more than 21,000 companies of all sizes use our issue tracking, collaboration, and software development products to work faster and smarter, together.

Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

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