Ed Shaffer Joins PCG Consulting Inc.

Aug. 20, 2012 - PRLog -- PCG Consulting, Inc. has announced that Edward Shaffer has joined the company as a
PCG Consulting, Inc. provides vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. The new company was formed to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations.

Edward joins the team with ten years of automotive Internet sales experience. Edward got his start in the car business selling new vehicles with Park Place Lexus in Grapevine, Texas in October of 2002. He spent time on the sales floor and transitioned into the Internet Department in the summer of 2003. During his time at Lexus he received the New Car Sales Consultant of the year award in both 2004 and 2005, holding the dealership record for most vehicles delivered in a single month and achieving Master Certification with Lexus.

As the Lexus Internet Sales Manager he is credited with crafting the internet sales process system now used throughout Park Place Dealerships and moved into the Internet Business Development Manager role in the summer of 2007 to implement that process across their 8 rooftops and 13 luxury import brands.

As the IBDM for Park Place Dealerships, Edward gained experience in many areas, including websites, vehicle merchandising, SEO, SEM and reputation management, though his primary focus has always been on Internet sales process. Utilizing techniques developed during his tenure as a beginning-to-end process sales consultant, as well as those learned by attending numerous industry conferences, he is passionately dedicated to helping dealers improve. He is also a member of the AutoTrader Dealer Advisory Board, the Edmunds.com Dealer Council and a frequent poster on various automotive forums (username“eddyshaf”).

Edward continues the direction brought by the other members here at PCG Consulting with a conviction that achieving success is accomplished by providing the highest level of customer service not only to PCG Consulting's clients, but to their customers and future customers as well! He will be based in Atlanta but travel across the country to assist car dealerships.

PCG Consulting is lead by partners Brian Pasch, Glenn Pasch and Marc McGurren.

PCG Consulting will be presenting the fifth annual Automotive Website Awards (AWA) at the Aria Resort & Casino in Las Vegas on September 5, 2012 at 6:00 pm directly after the opening ceremony of the AutoConnections Conference & Exposition (AutoCon 2012). Join the team here and at AutoCon 2012 in Las Vegas from September 5-7.

Dealers looking for a comprehensive review of their business processes, marketing budgets and strategies for 2012 should contact Kristen Chiarello of PCG Consulting Inc. at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.