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Three new websites for online communication enter the North Carolina market
• Qué Pasa Media Network introduces their new Spanish-language news platforms • Websites have specific domain names for each area of the state
There are three specific website domains for the areas of the Triangle (http://raleigh.quepasanoticias.com)
“Our presence on the Internet through these new platforms is part of a corporate plan designed to include and implement, within our business scheme, the web 2.0 concept and thus have a greater market reach and serve as liaison between our customers and users. For a year, we have worked hard with social media and have incorporated more multi-media tools which we feel is part of our work as a communications medium. This presents us as a commercial alternative and reliable source of communication in North Carolina,” said Marina Alemán, Commercial Director of Qué Pasa Media Network.
With the launch of the new websites (http://raleigh.quepasanoticias.com, http://greensboro.quepasanoticias.com, and http://charlotte.quepasanoticias.com) Qué Pasa Media Network consolidates their leadership among the Latino population in NC reached more than 18 years ago with the weekly newspapers “Qué Pasa” and “Qué Pasa Mi Gente” that are distributed in over 60 counties.
With the more than 30 news channels, the new websites have a modern and friendly design allowing easy navigation. Users can find local news, international news, sports, entertainment, and other sections not included in the weekly newspaper.
“We understand the Spanish-language information needs of the Hispanic community, not only locally but also from their home countries, so each section has been created thinking of covering this area of need," said Alemán.
According to the 2010 Census figures, the Hispanic population in North Carolina reached 800,210 people, mostly of Mexican origin.
The new webpage designs incorporate advertising space in specific and eye-catching areas where companies and businesses can highlight their services and products in a more attractive way; sure that they will have the desired impact in a market with constant growth.
Advertising agencies and interested companies can also find business information on QPMN (media kit, circulation audit, contact information, etc) in the sections “Quienes Somos” and “Contáctenos.”
“We are aware that in these days, a company cannot live far from the new forms of communication. In Que Pasa Media Network, we grow and evolve alongside new technology to benefit our customers, readers, fans, and users,” concluded Alemán.
About Qué Pasa Media Network
Founded in 1994 by CEO Jose Isasi, Qué Pasa Media Network is a media company targeting the Hispanic community in North Carolina. The weekly Spanish newspapers Qué Pasa for the Triangle and Piedmont Triad areas and Qué Pasa Mi Gente for Charlotte are distributed in over 60 counties. Their social commitment is reflected in its work through the events “Por Una Vida Mejor” and “Posada Navideña” that brings together over 4,000 people a