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The Design Group Deepens Reach Into Hispanic Markets
Vianca Cruz hired to assist in the development and implementation of marketing strategies to increase brand awareness and usage on behalf of the company’s clients.
Myron Jackson, CEO of The Design Group, said Cruz is already adding value to the company.
“While many in Arkansas claim to have intimate knowledge of the Latino market, there are few who actually do,” Jackson said.
“Vianca lives in the Hispanic community, has studied what it takes to market to her community and is in tune with the needs and desires of the community. The Hispanic growth over the last decade has been extraordinary and while The Design Group already has a great Hispanic marketing team in place, the addition of Vianca positions us firmly as a leader in understanding the growing Hispanic consumer segment.”
Born in Hidalgo, Mexico, Cruz moved to Arkansas in 2001. She is a graduate of the University of Arkansas at Little Rock, having obtained a Bachelor’s of Business Administration in International Business and a Bachelor’s of Arts in International and Second Language Studies with a concentration on Spanish. To broaden her skills as a marketer, she was proactive in gaining entry into and completing a six-month exchange program in Madrid, Spain where classes deepened her knowledge of the Spanish economy and its marketing and advertising strategies.
Data from the 2010 United States Census shows the Hispanic population grew by 43% in the last decade, surpassing 50 million and accounting for about 1 out of 6 Americans. In Arkansas, the Hispanic population more than doubled, with Hispanics driving 41 percent of the overall growth in the state. Among those under 18, Hispanics represented 83 percent of the minority growth.
These facts illustrate the need for exceptional thinking and action to target this sector of the market which, in many cases, has been ignored. The expanded and diverse team of marketers at The Design Group amounts to increased insight about the Hispanic consumer market and the know-how to grow business.
About The Design Group
The Design Group is a full-service, multicultural communications firm that offers companies expertise in sourcing the wealth of opportunities available within African American, Latino, Urban and Youth consumer segments. The Design Group was built on the ideology that to achieve positive market momentum and to experience sustainable growth, brands must exist in and outside of traditional communication channels. To learn more about The Design Group or to speak with Stephanie Jackson, call 501.492.4900. You can also visit http://www.designgroupmarketing.com.