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Business Model Of The Past Makes A Savvy Comeback
Local Moms Drive “Recession-Resistant” Industry, Re-define Work/Life Balance
More women than ever are working from home and, thanks to modern technology, redefining the work/life balance. Women want to contribute to their household finances, but refuse to sacrifice time with their family. Direct sales is a natural fit for this shift in priorities and Clever Container allows women to make a successful business out of being organized, while being in complete control of their schedule and income.
"We're recession-resistant in the sense that more people come to us during economic hard times for supplemental income or replacement of a lost job," says Neil Offen, president of the Direct Selling Association (DSA), the trade group that represents the largest U.S. direct sales companies.
In fact, the average annual growth in direct sales during recessionary years is 4.5%. It’s a “recession-
Clever Container brings a fresh approach to direct sales with its uniqueness in its products and education. It is the only DSA member which specifically demonstrates and sells organizing products. Also, the company structure is as fun as their products: a Clever Consultant can either throw an organizing party by choosing from two fun product-oriented party formats, or a consultant can teach a class on organizing kids, closets, pantry, or office which is more structured and hands on.
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About Clever Container:
Clever Container is a direct sales company focusing entirely on organizational products. During July of 2006, friends Karen Eschebach, a professional organizer, and Jennifer Weaver, a stay-at-home mom, had a light bulb moment! Why not bring organizing tools and techniques to those that can benefit most from it; EVERYONE! Launched in January 2007, Clever Container continues to grow as more and more Consultants join this unique business opportunity.
For more information, photos, or interview requests, contact Holly Kile, Clever Container: getorganizedwithholly@