Mary Pat Blake, Blake Strategic Consulting, Offers the Most Important Item for Business Success

Feb. 7, 2012 - PRLog -- (Minneapolis) – Mary Pat Blake, founder and president of Blake Strategic Consulting (BSC), recently appeared on “Money Talk with Bob Hardcastle,” a St. Louis-based business program, to share the most important item for a successful business: “Know what your customers want and deliver it.”  
   
Blake, a nationally recognized business strategist who specializes in the broadband, Internet, Cable TV, emerging technology, telecommunications, consumer products and consumer services industries, said, “The best way to know what your customers want is to ask.”

She provided examples of how entrepreneurs can solicit customer and potential customer feedback. Her suggestions include:
•   Develop a quick, 3-question interview for current and potential customers that can be asked at the end of face-to-face meetings or general interactions.
•   Conduct an annual customer survey or end-of-a-project survey to gain better insight to what the customer views as successes, what they liked and areas to improve.
•   Create an online survey with 3-5 questions that can be distributed by email to customers.
•   Invest in an “Insight Intelligence” project where a third party conducts an informal one-hour interview with potential customers to ask if a new product or service that you are considering offering would be of interest to them. This is for insight and is not a sales call.

To view Blake’s television appearance, “One Key to Business Success” and her other business videos, please visit the Blake Strategic YouTube Channel.

Blake has been a frequent guest on Bob Hardcastle’s “Money Talk.” She discusses strategic business advice for entrepreneurs and executives on how to make the best business and financial decisions for their companies and for themselves.

Blake Strategic Consulting, founded in 2002 by Mary Pat Blake, founder and president, specializes in helping broadband, Internet, Cable TV, telecommunications, emerging technology, and consumer products and consumer services companies identify competitive advantage and avenues to revenue growth and profitability. Headquartered in Minneapolis, the firm has offices located in St. Louis, Milwaukee, and Cincinnati. For additional information, please visit the company Web site at http://www.marypatblake.com.

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