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Follow on Google News |  The Global Product Management Talk On The Marketing Side of AgileRon Brown, CEO & Author On Secrets Leading Companies Know That You Probably Don't
By: Cindy F. Solomon 
RonBrown Successful companies spend much more time figuring out how to be more innovative. Small Agile development teams have emerged as a cornerstone strategy - their organizational design, which encourages discovery, experimentation, and self-governance, produces significant benefits, not least of which is speed. When Agile teams are employed, parent companies (or investors) get more innovation attempts per dollar. But in leading companies, Agile-like teams are only the start, not the end, of the pursuit of innovation. New product development leaders have recognized that Agile teams still lack critical knowledge about what makes products successful from a marketing standpoint. No surprise; these Agile teams are made up of developers, who are mostly engineers. Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event online and as a mobile application in the Android and iTunes marketplaces. Successful entrepreneur and author Ronald Brown will be speaking at the weekly Global Product Management Talk on Twitter Monday, February 6, 2012 at the corresponding times of 2:00 PM Pacific Time, 5:00 PM Eastern Time, which will be Tuesday, February 7 at 9:00 AM Sydney, Australian Time using the hashtag #ProdMgmtTalk Ron Brown is a successful startup CEO with an extensive background in technology and consumer marketing. He started his career at Nestle, and then moved to international ad agencies J. Walter Thompson and BBDO. At JWT, Brown managed the HP computers and printers businesses. As VP Corporate Marketing at Wyse Technology, he gained global channels, distribution and corporate marketing experience. As president at eFax.com, he built one of the fastest growing consumer internet sites. Brown is also a patent holder and author of the book titled "Anticipate. The Architecture of Small Team Innovation and Product Success," available on Amazon, Apple iTunes, Barnes & Noble, and Kobo. http://youtu.be/ “I'm really looking forward to my discussion with the Global Product Management Talk community using Twitter," said Ronald Brown, Managing Partner at Brown & Company LLC. "What could be faster and more efficient?" Questions to be discussed: 1. What is the definition of a "leading company"? 2. How do Agile teams fit into their strategy? 3. What is the most important skill a developer can have? 4. How do you determine what customers need? 5. What is the most important business skill for the 21st century? 6. What is the reason Agile is gaining in popularity in large companies? 7. Where do you look for ideas internally? 8. What is the "surprise element" of business models? Tweet traveled 7400 miles The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager in 2011 when Adrienne Tan, founder of brainmates, an Australian product management company, responded to her tweet to bring international product managers together with experts in the field. The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders. The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation. Contact: Web: http://www.prodmgmttalk.com Twitter: @ProdMgmtTalk Hashtag: #ProdMgmtTalk Press: http://pressroom.prlog.org/ BlogTalkRadio: TwebEvent: twebevent.com/ Email: info@prodmgmttalk.com iTunes: http://bit.ly/ Android: http://bit.ly/ Links: http://pack.li/ About Ronald Brown Ron Brown is a patent holder, corporate spokesperson, and author of the book, Anticipate, The Architecture of Small Team Innovation and Product Success, on promoting creativity and innovation at the team level. Ron’s career spans three industries. One third of his career was in the packaged goods advertising industry where he learned principles of professional creative problem solving. The second third he spent in high-tech hardware and software companies, where he learned about supply chains and distribution channels. One third has been within Silicon Valley internet startups. His career includes experience at Nestle, international ad agencies J. Walter Thompson and BBDO. At JWT, Brown managed the HP computers and printers businesses. As VP Corporate Marketing at Wyse Technology, he gained global channels, distribution, and corporate marketing experience. As president at eFax.com, he built one of the fastest growing consumer internet sites. Contact: Website: http://www.browncompany.com Twitter: @browncompany LinkedIn: http://linkd.in/ About Cindy F. Solomon: Cindy F. Solomon is Founder of the Global Product Management Talk on Twitter, host of Tools of the Trade and Product Camp Radio, and creator of the ProdMgmtTalk mobile application. Solomon has over 15 years of web, services, and software product marketing management experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She founded a NYC broadcast advertising company and developed “Breakthrough, the newsletter of innovation” for Boardroom Reports. She holds CPM/CPMM certification. Contact: Cindy F. Solomon http://www.cindyfsolomon.com Cindy at ProdMgmtTalk dot com @cindyfsolomon About Global Product Management Talk The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, whether you're an Agile practitioner involved with developing, designing & launching products, brands, marketing, project management, and/or you care about the entire process to guarantee successful products and companies. Stay in the know with the Global Product Management Talk Community! Converse with us #ProdMgmtTalk http://bit.ly/ Like Us on Facebook http://on.fb.me/ Join Us on LinkedIn http://linkd.in/ Follow Us on BlogTalkRadio http://bit.ly/ Listen on iTunes http://bit.ly/ Recaps http://bit.ly/ "Tools of the Trade" http://bit.ly/ # # # Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on BlogTalkRadio) End
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