The Global Product Management Talk On A New Class Of B2B Product Management

John Mansour @mansourjc Founder & Managing Partner, Proficientz Identifies A New Class of Product Manager And A New Gauge For Measuring Success
By: Cindy F. Solomon
 
 
JohnMansour
JohnMansour
Jan. 27, 2012 - PRLog -- San Francisco – There is a gaping hole that exists between corporate financial goals and the constantly growing slate of product initiatives.  When that gap exists, every market opportunity and every product idea seems like a good one.  It’s a path of distraction that’s stifling the growth of many organizations. Product management and product marketing teams collectively own the responsibility for closing the “strategy gap.” Through no fault of their own, few product teams are structured to close that gap.  It’s time for a new class of product manager and a new gauge for measuring success.

John Mansour, Founder & Managing Partner at Proficientz, will be speaking at the weekly Global Product Management Talk on Twitter Monday, January 30, 2012 at the corresponding times of 2:00 PM Pacific Time, 5:00 PM Eastern Time, which will be Tuesday, January 31 at 9:00 AM Sydney, Australian Time using the hashtag #ProdMgmtTalk  

Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event online and as a mobile application in the Android and iTunes marketplaces.

This week, a drawing will be held during the real-time Twitter Chat for participants using the hashtag  #ProdMgmtTalk - attend to find out what you can win!  
Background resources:  http://pack.li/78

“For many organizations, traditional product management and marketing practices can only take them so far.  I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue that's typical of most web-based communications,” commented Mansour.

John Mansour founded Proficientz in 2001 after almost 20-years in high technology product management, marketing and sales. Much of his success in those roles can be attributed to extensive operations management in retail, healthcare and software companies. John has experience directing large worldwide teams on domestic and international product and marketing initiatives as well as helping start-up companies launch new products.

Questions to be discussed:
1.      What are some of the biggest challenges product managers have in making the transition to a portfolio management structure?
2.      How do executives typically react to portfolio management as a company-wide discipline?
3.      What percentage of product managers transition well into the portfolio manager role?
4.      What’s the difference between a vertical and a horizontal portfolio manager?
5.      What are some of the big “gotchas” to look out for when structuring a team around portfolio management?
6.      What’s the impact of portfolio management on product marketing?

Tweet traveled 7400 miles
The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager in 2011 when Adrienne Tan, founder of brainmates, an Australian product management company, responded to her tweet to bring international product managers together with experts in the field.

The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders.  The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.

The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on cultivating a community of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world, recently generating 449,319 impressions, reaching an audience of 35,703 followers with re-tweets occurring for days and weeks following the hour event. All of the content is available following the event as a mobile app for both Android and iPhone devices.

Contact:
Web: http://www.prodmgmttalk.com
Twitter: @ProdMgmtTalk
Hashtag: #ProdMgmtTalk
Press: http://pressroom.prlog.org/prodmgmttalk/
BlogTalkRadio: http://www.blogtalkradio.com/prodmgmttalk
TwebEvent:  twebevent.com/ProdMgmtTalk
Email: info@prodmgmttalk.com
iTunes: http://bit.ly/silH98
Android: http://bit.ly/tEeWFx
Links: http://pack.li/1d

About John Mansour
John Mansour is a 20-year veteran in high technology product management, marketing and sales. Much of his success in those roles can be attributed to extensive operations management experience in retail, healthcare and software companies. John has experience directing large worldwide teams on domestic and international product and marketing initiatives as well as helping start-up companies launch new products.

Prior to Proficientz, John served in Director and Vice President roles responsible for worldwide marketing and product management for enterprise software companies including Symix Systems and Dun & Bradstreet Software as well as startup companies with names too atrocious to mention. John has managed legacy products and launched a multitude of new products over the course of his career in large, medium and small companies.

John began his technology career with Management Science America (MSA) as a solution consultant (a.k.a demo jockey) selling enterprise software to Fortune 1000 companies. John served as the chairman for the Technology Association of Georgia Product Management Society from 2006 - 2010 and regularly attends regional association meetings and Product Camp events.

Contact:  
Proficientz
3399 Peachtree Road NE
Suite 400
Atlanta, GA 30326

Email: inquiry@proficientz.com
Website: http://www.proficientz.com
Twitter:  @mansourjc
LinkedIn: http://www.linkedin.com/pub/john-mansour/0/32/315

About Cindy F. Solomon:

Cindy F. Solomon is Founder of the Global Product Management Talk on Twitter, host of Tools of the Trade and Product Camp Radio, and creator of the ProdMgmtTalk mobile application. Solomon has over 15 years of web, services, and software product marketing management experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She founded a NYC broadcast advertising company and developed “Breakthrough, the newsletter of innovation” for Boardroom Reports. She holds CPM/CPMM certification.

Contact:
Cindy F. Solomon
http://www.cindyfsolomon.com
Cindy at ProdMgmtTalk dot com
@cindyfsolomon

About Global Product Management Talk
The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, whether you're an Agile practitioner involved with developing, designing & launching products, brands, marketing, project management, and/or you care about the entire process to guarantee successful products and companies.

Sponsor the Global Product Management Talk: http://bit.ly/gF0Tt3
Converse with us #ProdMgmtTalk http://bit.ly/i4EihK
Like Us on Facebook http://on.fb.me/lR0RNP
Join Us on LinkedIn http://linkd.in/jRmwRx
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
Recaps http://bit.ly/slnpP2
"Tools of the Trade" http://bit.ly/shdFb8

# # #

Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on BlogTalkRadio). Global Product Management Talk weekly twitter chat Mondays 4-5 PM PT Follow @ProdMgmtTalk Use #ProdMgmtTalk to show up in discussion. Founder & Producer Cindy F. Solomon @cindyfsolomon Listen on iTunes http://bit.ly/silH98 http://pack.li/1d Download for Android: http://bit.ly/tEeWFx http://www.prodmgmttalk.com
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Source:Cindy F. Solomon
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Tags:Portfolio, Services, Product Management, Software, Marketing, Business, Financial, Healthcare, High Tech
Industry:Business, Health, Financial
Location:Albany - California - United States
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Page Updated Last on: Jan 29, 2012
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