DefySupply makes leap into area rug industry

Jan. 22, 2012 - PRLog -- Growing E-retailer DefySupply.com has expanded its product line once again.  Quickly becoming a leader in the online furniture market, DefySupply.com, has recently begun offering a new line of nearly 200 area rugs. A blossoming destination for all types of commercial and home furniture from sofas and sectionals to bar stools and dining sets, DefySupply.com has spent the last several months developing partnerships with some of the world’s leading producers of rugs. As a result, their customers will now be able to purchase hundreds of rugs direct from manufacturers in a wide variety of colors and styles.
This addition doesn't just represent more SKUs, but showcases the continued value of their innovative supply chain.   Area rugs are yet another opportunity to offer its customers a top quality product at an exceptional value according to DefySupply.com founder and President. “Area rugs are a logical complement to many of our existing products. We’re very excited about the relationships we’ve created with these rug manufacturers and most importantly to pass on the savings to our customers”, Gensler said.

Always seeking to save consumers money, DefySupply.com is constantly looking for new industries to break into. “Rugs were one item that we identified early on as something that consumers typically overpay for, but don’t have to” explained Gensler, Currently, there are over 200 modern area rugs available on DefySupply.com, all of them at a fraction of the price found elsewhere, and this number is likely to continue growing.

Minneapolis-based DefySupply is a Web-based company that sells all types of residential and commercial furniture at rock-bottom manufacturer's prices, direct to business customers and consumers. Through a unique relationship with producers around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels. To learn more about DefySupply, its products or mission, please visit http://www.defysupply.com.