DefySupply selected as Top 1000 Retailer for 2012

July 18, 2012 - PRLog -- Growing online discount furniture retailer , DefySupply.com secures spot No. 878 on the Second 500 Guide.  In the "Housewares/Home Furnishings" sector they were number 292.

The Second 500 Guide, produced by Internet Retailer Magazine, is the sister publication to Internet Retailer’s Top 500 Guide, which highlights the best performing e-commerce merchants, ranking from No. 1 to No. 500. The Second 500 Guide serves as a follow-up to the Top 500 Guide and profiles up-and-coming Web retailers whose North American sales rank between No. 501 and No. 1000—the group comprising “the second 500.” Now in its second year of publication, the study includes 2011 sales figures, company overviews and other statistics of the various merchants.

This study is significant because it focuses on rapidly growing e-retailers, like DefySupply, who are primarily Web-only and bring a "disruptive force" to their specific sector.

On average, these Web merchants have been in business since 2007 and have increased their sales by 17.7% in the last year, outpacing leading retailers. Founded in 2008, DefySupply has achieved dramatic growth in sales year-over-year.

InternetRetailer's "Second 500 List" is based on several qualifying factors, including web traffic, revenue and estimated conversion rates.

In celebration of this achievement, DefySupply is giving back to the people that made their growth possible, their customers, with an 8.78% storewide discount with coupon. Customers can use coupon code SECOND500 at checkout until the end of July to save on all of their 4,800 products.

“DefySupply is honored to be recognized as part of the Second 500 Guide,” says CEO Brent Gensler. “As a leader in the e-commerce furniture industry, we make it a priority to continually innovate and adapt, while changing how the online furniture industry is represented.”

Despite limited budgets and smaller staffs, the retailers comprising the Second 500 have an advantage over the powerhouse retailers in its sister publication. These merchants are generally small and young which enables them to take advantage of low-cost strategies to reach consumers. Furthermore, smaller stores are able to quickly adapt in the ever-changing ecommerce space that is unparalleled to mass retailers.
DefySupply has been doing just that; the online furniture retailer works directly with the leading, overseas furniture manufacturers to maintain the lowest prices in the industry. These exclusive partnerships eliminate the middle-man, significantly reducing high margins and unnecessary markups.

To learn more about DefySupply or save 8.78% on already discount furniture, visit http://www.defysupply.com. You can also download the Second 500 Guide here: http://www.internetretailer.com/second500/online/

About DefySupply
DefySupply.com is a leading supplier of discount furniture online. Headquartered in Minneapolis, DefySupply sells affordable, high-quality furniture online at a fraction of the cost since 2008. Visit DefySupply at defysupply.com for more information and to shop for discount, modern furniture online.