DefySupply Brings Outdoor Furniture Customization To New Level

March 30, 2012 - PRLog -- DefySupply.com has raised the benchmark once again.  Nearing their 4 year birthday, they have just announced that their entire patio furniture collection can now be customized.  Beginning March 30th, 2012, customers will be given the option to change the rattan color and seat cushion colors for their entire line of over 500 patio sets.

Two years ago, they made the decision to bring customization to their home sofas and sectional sofas.  Now, they are taking it one step further through their outdoor furniture.  

With spring quickly coming and patio furniture sales about to hit their peak, this announcement was a strategic one.  DefySupply expects this feature to be a huge hit and will allow them to gain even more market share in the outdoor furniture industry.

Whether a visitor is shopping for a patio sofa set, chaise lounge or patio dining set, the ability to change the rattan and seat cushion color is almost a sure thing to be an effective strategy in turning visitors into customers.  

CEO Brent Gensler explains: "It has become very clear to us that people want customized solutions for their home. We have had tremendous success by providing this ability to our sofas and sectionals, so why not patio furniture? We're thrilled about this capability and it further demonstrates the value of the supply chain we have created.”

To view their patio furniture selection, visit http://www.defysupply.com/Patio_sets_s/222.htm

The company also has hinted they have further exciting news to report, but are taking things "one step at a time".  

About: Minneapolis-based Defy Supply is a Web-based, vertically integrated company that has re-invented the traditional furniture model. By eliminating all intermediaries inherent in the industry, they are able to offer an unmatched selection at highly competitive prices. To learn more about DefySupply, its products or mission, please visit http://www.defysupply.com.