PlayUp And Military Traveler Partner Around Upcoming Army-Navy Game

Free Social Network App Offers Troops Way to Follow and Converse Over Annual Tradition
By: Joe Favorito
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New York City - New York - US

Dec. 8, 2011 - PRLog -- PlayUp, the first social network app exclusively for sports fans, socializers and gamers, announced today a partnership with Military Traveler, LLC that kicks off on Saturday surrounding the Army-Navy football game. PlayUp will be creating a “Military Traveler App” room where active and retired military personnel can follow the action in real-time and message about the rivalry.

Prior to the 2:30 PM ET kickoff on Dec. 10, registered users of the Military Traveler app will receive a notification announcing the “Military Traveler App” hangout room being open. As part of this agreement, PlayUp will be featured within the Military Traveler app, which serves as a reference guide for U.S. bases, encompassing useful phone numbers and base info, as well as user-shared content like ratings, reviews and uploaded photos. PlayUp and Military Traveler will both be included on the other’s respective press pages as well.

“We have received consistent praise from troops abroad about how much they enjoy using PlayUp in their downtime,” said Dennis Lee, PlayUp’s U.S. Head of Product Development. “Especially with the holiday season upon us, we’re excited to provide a free platform for our armed forces to converse with friends and family miles away over the most popular and universal topic there is – sports. Partnering with Military Traveler offers a great opportunity to reach more troops than ever before, and we are looking forward to building off of the Army-Navy football game and continue presenting content to the military as we hit bowl season and the NFL playoffs.”

PlayUp launched in October and enables sports fans to follow their choice of more than 20,000 live games while simultaneously discussing the action with fellow fans on their mobile devices. The free app includes real-time scoring and stats, along with the option to create private rooms to discuss the action with friends or join public rooms to interact with fans from around the world – play by play and pitch by pitch for every NFL, college football and basketball, NHL, NBA, MLB, and MLS game, as well as a variety of international leagues from around the globe.

“During major sporting events, everyone gathers around the TV in the ready room or wardroom to watch the game via satellite,” said Military Traveler Founder Capt. Anthony Hatala. “Sports provide a moment of escape from the daily routine while deployed and PlayUp enhances this experience. We’re excited to partner with PlayUp this week with the Army-Navy game just days away. This game is carefully followed by our troops with a rich tradition dating back to 1890. PlayUp gives service members a way to discuss every touchdown with loved ones despite being thousands of miles apart in some cases.”

Capt. Hatala, a U.S. Marine Corps Officer and Harrier pilot, founded Military Traveler in 2011 to help acclimate troops to new bases following deployment. Capt. Hatala has been stationed at seven different bases in his time with the Marine Corps and was eager to provide a better way to ease the transition for troops.

For more information on PlayUp, please visit The PlayUp app can be downloaded in the iTunes Store. Information on Military Traveler can be found at and the app can be downloaded in the iTunes Store and Android Market.

About PlayUp:
PlayUp specializes in building mobile communities around sports. The company was founded by Australian entrepreneurs Luke Bunbury and George Tomeski in 2007 to develop mobile-based sports/social gaming applications. In 2010 PlayUp games were distributed in more than 20 countries in Europe, Asia and Africa. In 2011, PlayUp raised $50 million to build out its global vision for a mobile-based social network dedicated to live sports. The resulting PlayUp social network is the first real-time, mass-market social gaming platform enabling users globally to interact via their mobile devices during live games. For more information, visit

About Military Traveler, LLC:
Military Traveler’s goal is to provide every publicly available number to every establishment on every US Military facility by those who are authorized to access the base. We want to ensure that the information needed to fully utilize the facilities and services provided by MWR and MCCS is available.  What good is an affordable movie ticket if you don’t know the time or location of the movie?
In pursuit of this goal, Military Traveler, LLC has developed and published iPhone and Android applications that are available for free download on their respective platform app stores.

Bases are invited to participate in the administration of their base listings, but it is not required. Please contact Leah at for more information.

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Long time sports and entertainment communications, marketing and branding executive now handling a series of consulting businesses and freelance projects. Check out our best practices site at or email us at
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