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CRABBIE’S; Refreshing ginger beer, only for grown-ups
Just in time for summer, Crabbie’s Original Alcoholic Ginger Beer, one of Scotland’s best-loved brands, has made it to Australian shores.
Still proudly produced by the Crabbie clan, it is now one of Europe’s best-known brands and has ridden a wave of excitement that has seen ginger beer become the runaway hit of the European summer.
In the UK, the Brits are now selling 2.5 million cases per annum (since the March 2009 launch) and over 80,000 bottles are drunk per day. AC Neilson described it as ‘the most successful launch in the last five years’ and it’s stocked in over 35,000 on- and off-premise outlets.
Already dubbed the ‘new cider’ and tapping into consumer desire for ‘craft’, it’s the perfect refresher for both nostalgic drinkers who remember the traditional ginger beer of yesteryear and the curious younger set looking for the next big thing.
Alcoholic ginger beer has a long heritage; in the mid-19th century, British soldiers popularised the drink throughout the world, taking it with them to their colonial outposts. Today, it enjoys a huge resurgence and, given the craze in the northern hemisphere during summer, ginger beer looks set to be one of our most popular tipples over the warmer months.
Now it’s Australia’s turn to discover the same deep, deliciously spicy flavour that has been enjoyed around the world for more than 200 years.
Crabbie’s Alcoholic Ginger Beer is a zesty tipple made from a base of four secret ingredients which work together to produce that unique Crabbie’s taste. This secret combination is then steeped for six weeks with real ginger sourced from the ‘Far East’ (the inspiration behind the distinctive elephant logo), then carefully blended and bottled.
Through centuries of experience and the use of only the finest products, the uniquely refreshing sparkle of Crabbie’s Original Alcoholic Ginger Beer is crammed full of real ginger, fruits and spices.
Perfect for sipping by the pool or at a barbeque with friends, Crabbie’s is sensational served in a pint glass over ice with a slice of lemon or lime; delicious on its own or with food.
Crabbie’s Alcoholic Ginger Beer (4.0% Alc./Vol.)
500ml bottles RRP $7.99 per bottle, cases of 12 RRP $69.99
Available in unique embossed bottles, exclusively through Woolworths Liquor, BWS and Dan Murphy’s.
For more information, tasting notes and bottle images contact: Kim Pearce, Dig Marketing Group, T: +61 (0)3 8606 3700, E: firstname.lastname@example.org