The significance of visual appeal in ecommerce websites

Sept. 16, 2011 - PRLog -- Visuals are what hook the viewer on to the website
Agreed, advertising and marketing have their gurus. There are marketing honchos who can make a hermit fall in love with a product he has no use for, and there are advertising maestros who can dish out a tagline so striking that it can have us scamper for the product. Despite all the wonders these people create to bring a visitor to an ecommerce website, the most striking element to a website that has the visitor love it is the visual appeal.
Looks first, everything else next
Quite naturally, in a website, it is the visual component that strikes the visitor first. Yes, several factors such as the product quality, reputation, price and many others make the actual purchase happen; but it is the visual aspect that first grabs the visitor and makes her stay on the ecommerce website.
First impression, the lasting impression
No matter how good a product is or how great its name a brand in the market is; the way it is presented on the ecommerce website is what makes the first and lasting impact. If a product is placed or presented clumsily, it loses its visual appeal. Once this happens, the visitor is not likely to go further in the site. It is only when the product is presented aesthetically well that the visitor takes the next steps.
Elements that take priority
The very way in which an item is placed on an ecommerce website acts as the first bait. When this is done neatly and in an appealing fashion, the visitor is sure to take the next steps of finding more about the product. When the images are big, neat and clear, the visitor is likely to be more pleased than when they are muddled and disorderly.
Limited is better
When it comes to text; be it the product description or any other, it is best to keep links sparse and well spread out. A page with text that has a link in every line is a sure put off. Similarly, having links for the sake of it is another distraction. The links have to be put in both the right place and about the right topic. Think from the user’s perspective. Which are the sections that she is more likely to use? Give them priority. Visual design can go a long way in enhancing the look of the site, which in turn can be an important first step to generating online business.

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