Mobile Apps: Beyond The Concept

Aug. 24, 2011 - PRLog -- With so many iPhone apps now available in the App Store, developers are finding it increasingly difficult to make their apps stand out in the crowd.

Creating a visually appealing program is just one element that should be important in order to retain user interest and create a first rate user experience.

The style of the app is a different element to quality, for example if the app is marketed at ‘retro’ the graphics and design should represent this throughout, giving the user a total overall experience.

As an App development company, http://www.ventutec.com/ strongly agree that the graphics for any app should be well thought out, designed to fit the overall concept and to give the user a high quality experience when using the app itself.

Ventutec’s lead graphic designer said “It’s important that anyone who downloads one of our apps gets a good experience and the graphics are an essential part of this. Our team takes time over planning the visuals to create a concept consistent with the overall messaging”  

In a recent review of one of the companies latest apps, Oh!Meter- the pulling power indicator Stuff.tv said “Oh!Meter claims to tell you how attractive you are – it measures the distance between key facial features and gives you a score out of 10. Yes, it's harsh, but Oh!Meter is pretty good-looking itself with its slick, retro graphics.”

So, do good graphics result in more downloads? If the word of mouth principal is anything to go by then perhaps the better the graphics the better the overall experience is and the more people will recommend that app to their peers.

Whatever is true it’s clear that establishing yourself as a leading app developer means not only thinking of the initial idea but also thinking of the bigger picture. From branding and marketing to usability and price every element should be thought about.

It would certainly come as no surprise that as the market and market players continue to grow that we may start to see the emergence of a new level of marketing, stretching further than the historical four P’s of traditional products.

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Championing the latest technologies and pioneering the latest methods in development and design, Ventutec are a leading web and applications agency.