Data is not just a four letter word!

Aug. 11, 2011 - PRLog -- You would be able to:

•   Make better, informed business decisions
•   Improve profitability
•   Dramatically improve response rates
•   Generate increased sales
•   Retain customers for longer

Businesses squander billions of pounds each year by relying on inaccurate or poor quality data, leading to losses that can be measured in terms of inadequate strategic planning and loss of revenue, loss of profit and reduced customer loyalty.

Although successful organisations understand only too well the link between clean data and business performance, too many rely on a variety of disparate data sources, each with different data formats and their own range of problems, leading to an overall lack of information quality.

Quality data avoids the waste associated with duplicated or invalid mailings, achieving a better return on marketing investment, increasing response rates, identifying new prospects, closing more business and better serve your existing customers.

Says Martin Doyle, CEO of market leader DQ Global, “I believe passionately that data quality – or should I say the lack of it – is undermining the Direct Marketing industry.  Data is without doubt one of the cornerstones of the industry and the foundation from which information, then knowledge, then wisdom is derived.  If the foundation is flawed, you don’t derive much in the way of wisdom and as proven again and again, very bad decisions are often made with a high level of certainty.”

DQ Global’s sophisticated product range for a lifetime of clean data includes Match for duplicate-free data, Authentic8 to address, suppress and enhance data and the powerful DQToolkit to enable organisations to take control of their data.

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We have worked with over 500 businesses worldwide on a variety of data quality projects. Our deduplication software, address verification and email verification (data cleansing software suite of solutions) provide our clients with improved data quality.