DQ Global Free Data Audit Highlights Wasted Resources for Businesses

Aug. 8, 2012 - PRLog -- The FREE DATA AUDIT offers a way for business people to find out what needs to be done to get their data up to scratch. A free report will also tell them how quickly and easily it can be done with the right knowledge and tools.

Help From a Leading Provider

As a global player in the development of data quality solutions, DQ Global (http://www.dqglobal.com) has being working with businesses worldwide on a variety of data quality projects for over 20 years. It has seen first-hand, and demonstrated to its customers, the significant benefits of data cleansing to the bottom line.

The List Manager of one of its customers, a leading provider and promoter of strategic conferences, professional training, business to business congresses and corporate hospitality explained why DQ Global was chosen to help them ensure the large selections of client data records used for promoting customer events could be exported fast, efficiently, free of duplicates and inaccuracies, from the in-house database for use in marketing campaigns.

"DQ Global is widely considered to be the leading provider of data quality applications in the UK and the software has been proven over a number of years in the marketplace. In terms of functionality, we found no other vendor able to offer such advanced technology and the fact that the software is an in-house tool means that our staff now have ownership of data assets and are empowered to keep the database in optimum condition."

The Risks of Bad Data

It’s easy to be complacent about data that has been collected, but unless an organisation’s data is accurate, complete, consistent, reliable, relevant, and free from duplicates, it won’t hold value for the company.  If business intelligence reports are not accurate and up to date, how can directors and senior managers make the intelligent decisions that will move the business forward?

If the target database is full of duplicates, how can the marketers run successful campaigns that won’t make the brand a laughing stock? How can they justify the expense of printing, preparing and posting many more mailing packages than are actually needed?

Free Data Audit

To find out how DQ Global can help you in your quest for clean and reliable data, companies are invited to contact DQ Global – the contact details are at http://www.dqglobal.com/contacts – and arrange to send a sample of their data to be audited. The DQ Global consultants will check it through data cleansing software that checks for duplicate records and those that are incomplete or inconsistent. It can pick up close matches - probably due to inaccurate recording of names and addresses - and highlight inaccurate or inconsistent address formats.