Meaningful writing is more powerful than powerful writing, says expert

July 26, 2011 - PRLog -- Plainfield, Indiana - If you want to connect with your audience in a powerful way, focus on making your message as meaningful to the audience as possible, says veteran copywriter and marketing consultant Scott Flood of Scott Flood Writing.

“Many people want to create powerful messages,” Flood explains, “but what we think of as powerful messages are usually a form of communication by intimidation. Sometimes power can be convincing, but too often, it’s little more than puffery. Once people peel away the layers and realize that, they move from interest to disgust and anger.”

“If you choose instead to make your message meaningful to the audience, you’ll be able to create instant rapport,” Flood adds. “Frame your messages around what’s meaningful to your audiences. Talk in terms of what’s important to them. Understand their concerns and desires, and validate their experiences. Don’t simply try to overwhelm them with powerful language.”

Scott Flood Writing (www.sfwriting.com) provides effective print and online copy to companies and other organizations."The Smarter Strategy for Selecting Suppliers" can be downloaded at http://sfwriting.com/freeguide.

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About Scott Flood Writing (www.sfwriting.com): we provide effective print and online copy to companies and other organizations.