Review freelancer portfolios with a critical eye, urges report

April 19, 2011 - PRLog -- Plainfield, Indiana - When evaluating creative service providers to work with your business, you will benefit by looking at their portfolios in a different way than most people do, recommends veteran copywriter and marketing consultant Scott Flood of Scott Flood Writing in a recently released report.

"It is very easy to be impressed by clever or beautiful samples, but cleverness and beauty alone cannot tell you enough about the supplier," Flood explains in "The Smarter Strategy for Selecting Suppliers."

"While words and design are important, the thinking behind them is what really matters," he adds. "Instead of focusing on the design and concept, develop an understanding of what led the provider to choose the approach and how well it worked."

In the report, which is currently available for a no-cost download at http://sfwriting.com/freeguide, Flood offers guidance for asking the right questions. "If you can identify strategic, innovative thinking built around other clients' needs, you can be confident that your needs will be treated just as seriously."

"The Smarter Strategy for Selecting Suppliers" can be downloaded at http://sfwriting.com/freeguide. Scott Flood Writing (www.sfwriting.com) provides effective print and online copy to companies and other organizations.

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About Scott Flood Writing: We develop effective print and online copy for companies and other organizations.