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Follow on Google News | Review freelancer portfolios with a critical eye, urges reportMost companies do not do an effective job of reviewing portfolios from prospective freelancers. Taking a more strategic approach will help you select the right freelancer.
"It is very easy to be impressed by clever or beautiful samples, but cleverness and beauty alone cannot tell you enough about the supplier," Flood explains in "The Smarter Strategy for Selecting Suppliers." "While words and design are important, the thinking behind them is what really matters," he adds. "Instead of focusing on the design and concept, develop an understanding of what led the provider to choose the approach and how well it worked." In the report, which is currently available for a no-cost download at http://sfwriting.com/ "The Smarter Strategy for Selecting Suppliers" can be downloaded at http://sfwriting.com/ # # # About Scott Flood Writing: We develop effective print and online copy for companies and other organizations. End
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