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Follow on Google News | Ammunition Crafts Identity and Launch Campaign for Kohler NumiSan Francisco-based design team helps global leader in kitchen and bath fixtures position and launch category-changing toilet
Engineered to elegantly deliver many new technology-driven comfort and water-saving features within a forward-looking industrial design, Numi presented a unique set of communication and positioning challenges for the San Francisco-based design team. “This product is absolutely audacious in the sense that it rewrites the rules on what people might expect from something most of us take for granted,” said Ammunition Partner, Matt Rolandson. As a whole, the launch program strategy and communication campaign was created to magnify the sense of aspiration and the luxurious technology residing within this truly new and ingeniously designed product from Kohler.” The Numi launch campaign represents the latest installment in a longstanding collaboration between Kohler and the Ammunition team. Prior collaborations have yielded identity and launch campaign programs for Kohler’s Karbon faucet line, Formilia modular bath fixture line, Flipside showering product, and Honed White product editions. The Kohler Numi will be available to the public in the fall of 2011. For more information on Numi, visit http://www.kohler.com/ About Ammunition Ammunition is a product, identity, and interaction design company. Based in San Francisco, Calif., the firm is led by its founder, renowned industrial designer Robert Brunner, and his acclaimed partners creative director Brett Wickens and strategist Matt Rolandson. Its team is comprised of designers, engineers and brand strategists dedicated to creating product, service, and brand experiences that matter. The company has capabilities in industrial design, graphic design, design strategy, brand development, packaging, engineering, web development, user interface, prototyping and production implementation. Voted one of the “ten most innovative design firms” by Fast Company, Ammunition has been featured in top business and professional publications, including BusinessWeek, Metropolis and ID Magazine. For further information, please visit ammunitiongroup.com. # # # TRUE Communications is a public relations firm specializing in the cycling industry, clean tech and outdoor lifestyle categories. TRUE represents many of the category leaders in cycling: Giro, Easton, Castelli, FOCUS Bikes and Gates Carbon Drive. End
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