Giro Enters Triathlon Footwear Market

Giro, the cycling world’s design leader since 1985, launched today the Mele™ Tri and Facet™ Tri shoes, bringing the proven success of their footwear line to the fast-growing triathlon market.
By: Giro Sport Design
 
April 6, 2012 - PRLog -- Giro, the cycling world’s design leader since 1985, launched today the Mele™ Tri and Facet™ Tri shoes, bringing the proven success of their footwear line to the fast-growing triathlon market.  Featuring specific lasts for men and women respectively, the Mele™ Tri and Facet™ Tri will retail for $199 and be available to consumers mid-April 2012.

“Triathlon is growing globally and our cycling footwear continues to get accolades for innovation, performance and comfort, all of which are top-of-mind for triathletes,” said Eric Richter, Giro Senior Brand Manager. “So it was a natural progression to create tri shoes that combine the best attributes of our road shoes, while integrating tri ‘must-haves’ to create a better tri shoe.  Having top professionals like the Raelert brothers in Giro shoes confirms the success of our efforts to-date and we look forward to growing the line in the future.”

For their first triathlon shoes, Giro didn’t stop with standard tri-specific features like highly breathable uppers and a wide opening and broad upper strap, but included small details like an integrated scuff guard at the heel and a looped heel pull with a smaller secondary loop for anchoring the shoe to the crank. Both Mele™ Tri and Facet™ Tri feature Giro’s acclaimed SuperNatural Fit footbed with adjustable arch support and Aegis™ anti-microbial treatment. For stiffness, low stack height and minimal weight, the Mele™ Tri and Facet™ Tri both feature stiff Easton® EC70 composite outsoles that provide efficient power transfer without compromising comfort.

Hi-Res Images:
Mele™ Tri: https://truecommunications.box.com/s/e150cf90dd765e1f5bb3
Mele ™ Tri sole: https://truecommunications.box.com/s/280bbee00e2a12f7baef
Facet™ Tri: https://truecommunications.box.com/s/c3a0e44cb3e33aa8acce


Website:
Mele™ Tri: http://www.giro.com/us_en//catalog/product/view/id/14829/s/mele/category/38/
Facet™ Tri: http://www.giro.com/us_en/catalog/product/view/id/14828/s/facet/category/11/

About Giro Sport Design Giro®, based in Scotts Valley, CA, is a worldwide leader in the design, development and marketing of premium, high-performance protective gear and accessories for action sports and active lifestyles. We are an innovative and consumer-focused brand, with a mission to create products on the leading edge of inspired design that help you to look and feel your best.  www.giro.com

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TRUE Communications is a public relations firm specializing in the cycling industry, clean tech and outdoor lifestyle categories. TRUE represents many of the category leaders in cycling: Giro, Easton, Cervélo, Castelli, FOCUS Bikes, Continental, and Gates Carbon Drive.
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Tags:Triathlon, Footwear, Cycling, Sports Equipment
Industry:Sports
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