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BMC Racing Team Chooses Easton Cycling Wheels and Components for Tour of Flanders and 2012 Season
The BMC Racing Team has selected Easton Cycling as its exclusive wheel, handlebar, stem, and seatpost supplier for the 2012 racing season, citing Easton’s durability, dependability and lightweight performance.
By: Easton Cycling
”During our long partnership, we’ve relied on Easton’s commitment to engineering and product development,”
“BMC Racing is the fastest-growing and most progressive professional team in the world, and we know Easton wheels and components deliver the performance they demand,” said Chuck Platt, Senior Sports Marketing Manager. “We’re excited to see what they can do with our products and anticipate their ongoing feedback, which will benefit everyone from top pros to weekend racers who choose Easton.”
For racing, Easton will continue to provide a range of carbon and aluminum cockpit components and wheelsets, including Cadel Evan’s favorite wheel the EC90 SLX, an ultra-light (1120-gram) and stiff tubular wheel with an ultra-dependable Easton carbon rim. For a training wheel, the team will turn to the new for 2012 EA90 RT, Easton’s first road tubeless-compatible wheel which brings to the tarmac the lower rolling resistance, increased flat protection, and lighter weight of the Easton’s revered tubeless-compatible mountain bike wheels.
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TRUE Communications is a public relations firm specializing in the cycling industry, clean tech and outdoor lifestyle categories. TRUE represents many of the category leaders in cycling: Giro, Easton, Cervélo, Castelli, FOCUS Bikes and Gates Carbon Drive.