Optimizing Your Retail Business: Best-in-Class Operations and Customer Service

April 15, 2011 - PRLog -- The retail sector has become increasingly sophisticated and complex in recent years. High customer expectations, the expansion of hard discounters and the growth of private labels are just a few of the challenges faced by both retailers and manufacturers. Meanwhile, two key trends – product proliferation and decreasing life cycles – are putting even more pressure on retail operations. Successful retail businesses today, including FMCG, apparel and other retail sectors, all share one common element: excellence in operations and customer service. The Academic Director of the Program Optimizing Your Retail Business: Best-in-Class Operations and Customer Service is IESE Business School Professor Marc Sachon. Watch Prof. Sachon talk about the Program http://www.youtube.com/watch?v=SLrsJaV47Wg


The course is designed for senior managers who want to gain a deeper understanding of the key value drivers behind the operations in their retail business. The program will address these main areas:

• New retail models and smart management of working capital: Employ the right supply chain with the right retail strategy while managing your working capital in the most efficient manner.
• The renaissance of the shopper: Offer the best products at the best time with the best service and gain superior margins as a result.
• The hard discount model (HDM): Identify the key elements of the HDM and determine the implications for operations strategy and day-to-day operations.
• The atomization of demand: Harness behavioral data and create new value propositions for your customers.

To learn more about the program visit http://www.iese.edu/ORB or contact us at sfp@iese.edu

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Short Focused Programs are designed to offer managers new insights in the most relevant business topics and provide an immediate impact on both personal development and company performance.