Deffinity spearheads US expansion with new office in Houston, Texas

Deffinity North America Ltd wins first US-based customers
By: Steve Pinkney
March 31, 2011 - PRLog -- Deffinity MSA Limited (, a leading UK software company providing premium (SaaS) Project and Programme Delivery solutions to IT Vendors, Integrators, Architects, Media Companies, Consulting firms, Local Government and the global Financial Services sector, today announced the opening of their new office in Houston, Texas. Deffinity North America Ltd is the latest subsidiary company of Deffinity MSA Ltd (UK) and will serve as the new sales and operations centre for clients in the USA.  

Deffinity is a premium web-based Project and Programme Management solution that is taking the market by storm. Deffinity creates a simple, intuitive, collaborative “live” project environment through a web portal, giving Project Managers, Finance Directors, Vendors and Clients an instant snapshot and total visibility of project portfolios in real-time. Unlike conventional project tools, Deffinity is the only cloud service to provide true PPM (Programme and Project Management) capabilities, whilst offering a unique customer service environment that differentiates and adds real value to working relationships.

Deffinity’s drag-and-drop functionality, with a choice of hosted or enterprise solutions, allows clients (and their clients) to track all project and service related activities on a “live” basis. Customers can choose from a mix of modules to create their “own Deffinity” including Projects, Programme Management, Resource Planning, Change Control, Audits, Inventory, Timesheets, Document Management, Service Catalogues, Tender Management, and Training Manager, all of which gives them an affordable, flexible tool that grows with them as the business evolves, on a straightforward monthly subscription.

Steve Pinkney, Global Director of Sales & Marketing said, “Further to our recently announced new offices in Frankfurt and Johannesburg, we have now brought plans for US expansion forward following significant new customer wins in North America. Having firmly established ourselves in the UK during the last 12 months, with customers ranging from some of the largest Investment Banks to leading IT Service Providers and global Pharmaceutical organisations, we are now looking to replicate this success in North America. We have been fortunate to hire industry veteran John Maloney as Sales Manager, and he is already establishing Deffinity as a premium brand throughout his extensive contacts within leading US organisations.  

Nadeem Mohammed, Managing Director and CTO said, “Again, I am delighted with how our marketing plan is coming together, and we are now well ahead of schedule. These are exciting times for all at Deffinity and we are firmly on our way to establishing our solution as the definitive new standard in programme and project delivery”.

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Deffinity creates a “live” project environment through a simple web portal, giving Project Managers, Finance Directors, Vendors and Clients an instant snapshot and total visibility of project portfolios in real-time.
Source:Steve Pinkney
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Tags:Project Management, Saas, Service Delivery, Cloud Compputing, Programme Management
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