Deffinity appoint Director of Development

Senior industry expert will also manage new entity, Deffinity India
By: Steve Pinkney
May 3, 2011 - PRLog -- Deffinity MSA Limited (, a leading UK software company providing premium (SaaS) Project and Programme Delivery solutions to IT Vendors, Integrators, Architects, Media Companies, Consulting firms, Local Government and the global Financial Services sector, today announced the appointment of Mr Tirumaleswar Reddy as Director of Development. Reddy (as he is familiarly known) has been leading Deffinity’s contracted offshore development for the last three years and will also assume managerial responsibility for the company’s new entity, Deffinity India.

Deffinity is a premium web-based Project and Programme Management solution that is taking the market by storm. Deffinity creates a simple, intuitive, collaborative “live” project environment through a web portal, giving Project Managers, Finance Directors, Vendors and Clients an instant snapshot and total visibility of project portfolios in real-time. Unlike conventional project tools, Deffinity is the only cloud service to provide true PPM (Programme and Project Management) capabilities, whilst offering a unique customer service environment that differentiates and adds real value to working relationships.

Deffinity’s drag-and-drop functionality, with a choice of hosted or enterprise solutions, allows clients (and their clients) to track all project and service related activities on a “live” basis. Customers can choose from a mix of modules to create their “own Deffinity” including Projects, Programme Management, Resource Planning, Change Control, Audits, Inventory, Timesheets, Document Management, Service Catalogues, Tender Management, and Training Manager, all of which gives them an affordable, flexible tool that grows with them as the business evolves, on a straightforward monthly subscription.

Steve Pinkney, Global Director of Sales & Marketing said, “Since the beginning of 2011 we have expanded our operational capability from London to Frankfurt, Johannesburg, Houston and now Bangalore in India. Reddy is an exceptional individual who has lead his team of 20 developers by example, working all hours to make Deffinity the incredible solution that it is today. As an inclusive and progressive organisation we wanted to ensure that Reddy and his team share in our future success, and so we are delighted that he has accepted the role of Director of Development, as well as taking managerial control of our important new entity, Deffinity India”.  

Nadeem Mohammed, Managing Director and CTO said, “I have known Reddy for many years and he has consistently  demonstrated a passion, commitment and energy that is shared by Deffinity’s senior management team. With our growing client base it is crucial that we consolidate all aspects of Deffinity’s evolution, and I am delighted that Reddy has accepted our offer. With all development work now sitting firmly under the Deffinity India banner, we are positive that our progress, despite being well ahead of plan, will accelerate and reach even higher levels”.    

For further details refer to or email

# # #

Deffinity creates a “live” project environment through a simple web portal, giving Project Managers, Finance Directors, Vendors and Clients an instant snapshot and total visibility of project portfolios in real-time.
Source:Steve Pinkney
Email:*** Email Verified
Tags:Project Management, Programme Management, Saas, Cloud
Account Email Address Verified     Disclaimer     Report Abuse
Deffinity MSA Ltd PRs
Trending News
Most Viewed
Top Daily News

Like PRLog?
Click to Share