"Pr Secrets Unplugged" E-book To Help Level The Playing Field

March 31, 2011 - PRLog -- DETROIT, MI--The perception is –most small businesses think they can’t afford PR (Public Relations)—the reality is-- without Public Relations endless opportunities are missed to gain new customers, visibility and increased sales, thus impacting the longevity of the business.  

Author, entrepreneur and small business coach, Deshawn Johnson has helped to level the playing field for the African American small business owner by creating an E-book, “PR Secrets Unplugged” A Do- It-Yourself Publicity Guide that brings clarity and an easy 12-Step Home Study Program for those feeling the pinch of the economy with the desire to grow their business.

“The slow economy has caused many small business owners to forgo high cost expenses, such as hiring a publicist”, said Deshawn Johnson, CPC and Author of “PR Secrets Unplugged.” As a small business coach, I recognize the great demand to make PR available, particularly to African Americans business owners—even if they think it’s not in the budget or they don’t quite understand the world of PR.” This step by step system will in fact show those in business how to get publicity and save money without compromising the art of public relations.”

Johnson has strategically provided the business owner with a win-win resolution by setting a price point of $249 for the (105 pages) E-book (downloadable)and it includes: steps on how to write a press release, press kit, pitch letter, publicity plan, publicity calendar, social media plan, online newsroom and blog tour; clear and concise samples are also included with each chapter; coaching exercises that empower business owners to secure publicity faster; strategies to integrate PR 2.0 into marketing; untold secrets of how to from the public relations industry and a Black Media List of over 450 contacts.
“The E-book is easy and solution focused,” said Johnson. “It’s a business must-have that was strategically developed to produce results.”

“PR Secrets Unplugged” is the first in its series of books for small business owners. Others in the production stage include: How to Grow Your Business Through Online Marketing, How to Set-Up a Coaching and Consulting Business and How to Start.
PR Secrets Unplugged debuted on January 4, 2011 and is available for immediate download on  Black-e-commerce at www.blackecommerce.com

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