IML Click Selects Mediarun for Multi-lingual Search

March 29, 2011 - PRLog -- response marketing company Mediarun (www.mediarunsearch.co.uk), has won a brief from IML Worldwide to raise awareness through search of IML Click. A new concept, IML Click works with IML Viewpoint Express software to create an intuitive PowerPoint voting system. IML recently provided the technology for the worm audience response system used during the TV leader debates in the May 2010 general election.

Mediarun has been appointed to develop a multi-channel search strategy across four territories and four key languages (English, French, German and Dutch) As IML Click is a new concept, there are currently limited search volumes, providing a challenge for Mediarun in addressing an audience via search.

Commenting on the project, Alex Wares, Managing Director of Mediarun said, “We are delighted to be working on this product launch from the outset and generating some impressive, quantifiable returns as it rolls out. We’ll be focussing on enhancing visibility and raising the profile of IML Click to its potential online customers through an effective combination of search channels”.

IML Click will be promoted online via a diverse set of channels in an already relatively established market. Mediarun will focus on establishing awareness via PPC, helping to educate users about the product, as well as the free software associated. SEO will be leveraged to target relevant demographics whilst working in synergy with the PPC to deliver digital visibility.

Richard Taylor CEO of IML Worldwide concluded “We chose Mediarun because of their expertise in managing multiple channels across a wide range of countries and languages.  We have enjoyed a successful relationship with MediaRun thus far and look forward to working with them on this new endeavour.”



Notes to Editors

For further media information please contact
Kate Warwick, PR Savvy
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Email: kate.warwick@prsavvy.co.uk

About Mediarun - www.mediarunsearch.co.uk
Mediarun helps companies find customers online by focusing on enhancing online visibility, generating leads and improving revenues. Based in central London the company specialises in performance Search Engine Optimisation (SEO), Pay Per Click (PPC) management, Social Media Optimisation (SMO), Mobile marketing, website optimisation and design related services.

With the rise of social media, visibility is no longer just about appearing at the top of a search page. Mediarun consultants can advise on the content and appearance of your website, to encourage users to stay and spend. We can also advise on tools, such as blogging, provide an online PR campaign or reputation management service.

Mediarun is committed to combining technical expertise with an innovative approach to deliver high returns on investment for businesses in UK and Europe. Mediarun understands its clients need to find customers online and ensure that for any marketing spend the company is able to deliver a healthy and quantifiable return.
www.mediarunsearch.co.uk

About IML Worldwide
IML has been creating award-winning interactive devices and software for meetings and events all over the world for over 20 years. IML Worldwide provide audience response systems with a proven range of software for a diverse range of events. The technology is used in events as diverse as audience interactive TV shows, education and corporate shareholder meetings.

Unlike its other products, IML Click is available for direct sale, rather than being rented and managed by a team of IML experts. The stylish, portable and highly affordable IML Click works with IML ViewPoint Express, a free download that integrates seamlessly with PowerPoint and Excel.

The IML Click, combined with the user-friendly IML Viewpoint Express software, makes up the most intuitive and easy to use PowerPoint voting system available.  With the click of a button, standard PowerPoint slides can be converted into interactive questions.  Since ViewPoint Express works within PowerPoint as an 'add-in', interactive questions can be edited using all of the familiar formatting, effect and animation tools found in PowerPoint.  Results from questions can analysed instantly within Excel.  The IML Click system makes it easy to turn a standard presentation into a valuable working experience. www.central.imlworldwide.com

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