STAR Business Consulting Announces New Focus of Top Line Revenue for Clients

March 20, 2011 - PRLog -- Ken Keller, president and founder of STAR Business Consulting, Inc, announced today that the company is returning to the core mission of the company after a ten year hiatus.

"When I founded the company in 1994 it was the intention of helping small and mid-size businesses grow their revenue. That was, and remains, the single biggest problem that business owners face; there is not a single company in the United States that doesn't want more revenue. These owners need help in increasing the top line on the company income statement beyond raising prices which many simply cannot do."  

New services offered as part of the new focus include, Contract Sales and Marketing Director, Creation of Results Oriented Sales Plans, Client Retention Programs, Competitive Advantage Clarification, Client Acquisition Plans & Programs, Sales and Customer Service Education, Tradeshow Coordination and Follow-Up, New Segment Penetration, Marketing Plan Creation, Sales Compensation Plans, Sales Meeting Production & Facilitation and Key Account Management Strategies.

Keller suggests that for many years, sales people contributed to flat line revenue because of poor management. "During the good times, sales people could often succeed by simply showing up to work. Now that times are more difficult and buyers are being more careful about buying decisions, sales managers and sales people are struggling to learn new habits and how to be more creative in developing new relationships. It doesn't matter if the sales person is behind the cash register or calling on the Fortune 500, almost everyone can use help."

Noting that trade show exhibitions and attendance is on the upswing, Keller commented that the old bad habits are likely to still exist. "Companies attending trade shows have horrific follow through on leads gathered at the booth. I find it amazing that prospects come to a booth, spend time talking to the sales people that can help them, and then the lead is never or just casually followed up on. The company might as well have never attended!"

According to Keller, too many companies lack a sustainable competitive advantage and if they have one, it has not been communicated to clients well enough or often enough. "What a company usually thinks is a competitive advantage often turns out to be something the prospect or client could care less about" says Keller.

"We work with companies to grow the top line and over the course of the past 17 years have worked with banks, CPAs, law firms, manufacturing and distribution companies, insurance agencies, real estate agencies, food and beverage companies, consumer products, equipment companies, and companies in health-care" stated Keller. "I am delighted to get back to what I have always loved doing, helping companies grow."

Numerous surveys had been published with research suggesting that small and mid size businesses have had serious concerns and issues gaining revenue in a tough economy.

For the past ten years Keller has successfully owned and operated a franchisee on behalf of Renaissance Executive Forums.

STAR Business Consulting, Inc. is a Valencia, California based company with clients that have included CalTrans (California State Department of Transportation), Minute Maid, Pillsbury, along with many small and mid size businesses since 1994.

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STAR Business Consulting, Inc. works to improve sales and marketing effectiveness as measured by top line revenue growth.